Drive? Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »
If a picture is worth a thousand words, what is a fully immersive 360 degree 4K video worth? Recent research says more than you might think! Consider these findings about video alone (source: Animoto 2014): 73% of consumers say they are more likely to purchase… Read On »
When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million RVT.com visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »
Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing. Bravo! Dealers: Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE: “Location” is your key – read on.) John Q. Public… Read On »
It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you? What’s in it for me (WII FM) to call you? What might I expect if I stop by for a visit? Tell me… Read On »
How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »
Last 30 days – 225,000 RVT.com Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210 Winnebago Era – Top models include: 70X, 170X, 170A. Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT. Pleasure-way Plateau – Top models include: TS, FL, XL. Winnebago Travato – Top models include: 259G. Pleasure-way Lexor – Top… Read On »
