Digital Advertising Resource for
RV Dealers and RV Industry

Can an RV Dealer Actually “Drive” RV Consumer Buying Behavior? …

Posted by Shawn Friesen on Apr 25, 2016

Drive?  Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »

How Changes in the RV Business Can Lead to Huge Opportunities …

Posted by Shawn Friesen on Aug 05, 2015

When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST!  Ready!  Aim!  Oops, the target moved … again!  (Examples?  Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »

Top Searched RV Brands … so far in 2015 …

Posted by industryblogger on Jun 09, 2015

Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million RVT.com visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »

Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Shawn Friesen on Apr 13, 2015

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »

Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »

The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Shawn Friesen on Jan 22, 2015

If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »

Top 10 Most Sought After Class B RVs …

Posted by Shawn Friesen on Dec 17, 2014

Last 30 days – 225,000 RVT.com Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210  Winnebago Era – Top models include: 70X, 170X, 170A.  Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT.  Pleasure-way Plateau – Top models include: TS, FL, XL.  Winnebago Travato – Top models include: 259G.  Pleasure-way Lexor – Top… Read On »

10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »

OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Shawn Friesen on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

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