Digital Advertising Resource for
RV Dealers and RV Industry

How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

rvconsumer

Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »

Reply » (no comments)

Reap What You Sow … Great Potential For Growth!!

Posted by Drew Clifton on Aug 25, 2014

Wheat and hands of the old farmer

Sowing & Reaping – A Simple (but Powerful) Concept! Building a compelling brand for your RV dealership is a powerful business tool; not everybody has it, but those who do seem to have that “edge” which sets them apart from their competition. Often you can buy very similar RVs from… Read On »

Reply » (no comments)

What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Chris Mapson on Aug 13, 2014

yourlisting-target

Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »

Reply » (no comments)

Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Chris Mapson on Jul 23, 2014

g-targ_150x113

Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »

Reply » (1 comment)

Did You Hear The One About The Traveling RV Salesman? …

Posted by Chris Mapson on Jul 09, 2014

traveling-salesman

Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »

Reply » (1 comment)

Web Analytics – Your “Five Point Inspection”

Posted by Drew Clifton on Jul 02, 2014

Web Analytics

This article is a quick “check up” to help RV dealers make sure you’re using web analytics as effectively as possible – you may already be doing some (or all) of the ideas below – in which case you can check them all off the list!  If not,… Read On »

Reply » (no comments)

4 Key Pieces of Info You Need to Know About Today’s RV Consumer …

Posted by Chris Mapson on Jun 23, 2014

whatyouneedtoknow

Usually when John Q. Public wants to buy an RV, he starts Googling.  Chances are inevitably he’ll land on RVT.com.  And, as soon as he (or she) hits our site, the rich information starts flowing.  Some info we receive about buyers comes in automatically.  Some… Read On »

Reply » (no comments)

How Does Your Content Stack Up?

Posted by Drew Clifton on Jun 03, 2014

we're-number-two-square-110

The quality (and quantity) of your online content matters, both to shoppers and search engines alike. But it goes deeper than just online. Having high standards for content should be pervasive across all of your customer touch points. What is “content” anyway? “Content” is simply… Read On »

Reply » (1 comment)

Part 2 – More Dealership Performance Indicators You Must Watch – and, Why …

Posted by Chris Mapson on May 29, 2014

dash-top

Certain key metrics you need to “watch like a hawk.”  Not even a question.  However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »

Reply » (no comments)

Part 1 – Ad Quality Measurements That Make a Huge Difference to RV Dealers …

Posted by Chris Mapson on May 15, 2014

ad-qual-msmt

Keeping a careful eye on the right ad metrics will help give an RV dealer that much-needed edge.  But … Which metrics should I watch? What do these measurements mean? What are the indicators of great performance? Or, poor performance in my digital advertising programs?… Read On »

Reply » (1 comment)