Digital Advertising Resource for
RV Dealers and RV Industry

Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

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Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

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What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

Wolf

Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »

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Digital Marketing “Meta” – 7 Free Companion Tools (and how I use them)

Posted by Drew Clifton on Sep 18, 2014

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  Working efficiently and effectively in the digital space often means leveraging powerful software tools. The good news is that many of them are free, and in a lot of cases actually very easy to use! Whether for research, optimization or collaboration, the following tools… Read On »

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How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

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Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »

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Reap What You Sow … Great Potential For Growth!!

Posted by Drew Clifton on Aug 25, 2014

Wheat and hands of the old farmer

Sowing & Reaping – A Simple (but Powerful) Concept! Building a compelling brand for your RV dealership is a powerful business tool; not everybody has it, but those who do seem to have that “edge” which sets them apart from their competition. Often you can buy very similar RVs from… Read On »

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What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Chris Mapson on Aug 13, 2014

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Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »

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Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Chris Mapson on Jul 23, 2014

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Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »

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Did You Hear The One About The Traveling RV Salesman? …

Posted by Chris Mapson on Jul 09, 2014

traveling-salesman

Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »

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Web Analytics – Your “Five Point Inspection”

Posted by Drew Clifton on Jul 02, 2014

Web Analytics

This article is a quick “check up” to help RV dealers make sure you’re using web analytics as effectively as possible – you may already be doing some (or all) of the ideas below – in which case you can check them all off the list!  If not,… Read On »

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4 Key Pieces of Info You Need to Know About Today’s RV Consumer …

Posted by Chris Mapson on Jun 23, 2014

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Usually when John Q. Public wants to buy an RV, he starts Googling.  Chances are inevitably he’ll land on RVT.com.  And, as soon as he (or she) hits our site, the rich information starts flowing.  Some info we receive about buyers comes in automatically.  Some… Read On »

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