Digital Advertising Resource for
RV Dealers and RV Industry

Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Chris Mapson on Apr 13, 2015

Jockeying for position

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »

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Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

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19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »

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The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Chris Mapson on Jan 22, 2015

Tell-me

If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

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How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

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How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »

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Top 10 Most Sought After Class B RVs …

Posted by Chris Mapson on Dec 17, 2014

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Last 30 days – 225,000 RVT.com Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210  Winnebago Era – Top models include: 70X, 170X, 170A.  Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT.  Pleasure-way Plateau – Top models include: TS, FL, XL.  Winnebago Travato – Top models include: 259G.  Pleasure-way Lexor – Top… Read On »

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Top 10 Most Popular RV Brands …

Posted by Chris Mapson on Dec 16, 2014

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Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on RVT.com have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »

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RVT.com Reports a Significant Upward Swing in Mobile Device Usage

Posted by Drew Clifton on Dec 11, 2014

light trails

The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »

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10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

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Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »

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OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Chris Mapson on Oct 29, 2014

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The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

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Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

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Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

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