Digital Advertising Resource for
RV Dealers and RV Industry

How Changes in the RV Business Can Lead to Huge Opportunities …

Posted by Chris Mapson on Aug 05, 2015


When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST!  Ready!  Aim!  Oops, the target moved … again!  (Examples?  Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »

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Top Searched RV Brands … so far in 2015 …

Posted by industryblogger on Jun 09, 2015


Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »

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“Experiential Marketing” in the RV Industry … How To Put It On Steroids!

Posted by Chris Mapson on Jun 03, 2015


Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing.  Bravo! Dealers:  Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE:  “Location” is your key – read on.) John Q. Public… Read On »

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Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Chris Mapson on Apr 13, 2015

Jockeying for position

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »

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Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015


19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »

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The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Chris Mapson on Jan 22, 2015


If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

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How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015


How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »

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Top 10 Most Sought After Class B RVs …

Posted by Chris Mapson on Dec 17, 2014


Last 30 days – 225,000 Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210  Winnebago Era – Top models include: 70X, 170X, 170A.  Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT.  Pleasure-way Plateau – Top models include: TS, FL, XL.  Winnebago Travato – Top models include: 259G.  Pleasure-way Lexor – Top… Read On »

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Top 10 Most Popular RV Brands …

Posted by Chris Mapson on Dec 16, 2014


Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »

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Posted by Drew Clifton on Dec 11, 2014

light trails

The purpose of this post is to share recent findings from Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »

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