Digital Advertising Resource for
RV Dealers and RV Industry

10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

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Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »

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OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Chris Mapson on Oct 29, 2014

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The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

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Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

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Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

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What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

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Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »

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Digital Marketing “Meta” – 7 Free Companion Tools (and how I use them)

Posted by Drew Clifton on Sep 18, 2014

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  Working efficiently and effectively in the digital space often means leveraging powerful software tools. The good news is that many of them are free, and in a lot of cases actually very easy to use! Whether for research, optimization or collaboration, the following tools… Read On »

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How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

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Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »

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Reap What You Sow … Great Potential For Growth!!

Posted by Drew Clifton on Aug 25, 2014

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Sowing & Reaping – A Simple (but Powerful) Concept! Building a compelling brand for your RV dealership is a powerful business tool; not everybody has it, but those who do seem to have that “edge” which sets them apart from their competition. Often you can buy very similar RVs from… Read On »

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What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Chris Mapson on Aug 13, 2014

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Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »

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Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Chris Mapson on Jul 23, 2014

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Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »

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Did You Hear The One About The Traveling RV Salesman? …

Posted by Chris Mapson on Jul 09, 2014

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Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »

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