Digital Advertising Resource for
RV Dealers and RV Industry

Top 10 Most Sought After Class B RVs …

Posted by Chris Mapson on Dec 17, 2014

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Last 30 days – 225,000 RVT.com Visitors Winnebago Rialta – Top models include: 22HD, 22QD, QD. Roadtrek – Top models include: 190, 190 Popular, 210  Winnebago Era – Top models include: 70X, 170X, 170A.  Pleasure-way Excel – Top models include: TS, TD, RD. Airstream Interstate – Top models include: 3500, Grand Tour, 3500 EXT.  Pleasure-way Plateau – Top models include: TS, FL, XL.  Winnebago Travato – Top models include: 259G.  Pleasure-way Lexor – Top… Read On »

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Top 10 Most Popular RV Brands …

Posted by Chris Mapson on Dec 16, 2014

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Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on RVT.com have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »

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RVT.com Reports a Significant Upward Swing in Mobile Device Usage

Posted by Drew Clifton on Dec 11, 2014

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The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »

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10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

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Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »

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OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Chris Mapson on Oct 29, 2014

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The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

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Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

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Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

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What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

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Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »

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Digital Marketing “Meta” – 7 Free Companion Tools (and how I use them)

Posted by Drew Clifton on Sep 18, 2014

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  Working efficiently and effectively in the digital space often means leveraging powerful software tools. The good news is that many of them are free, and in a lot of cases actually very easy to use! Whether for research, optimization or collaboration, the following tools… Read On »

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How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

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Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »

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Reap What You Sow … Great Potential For Growth!!

Posted by Drew Clifton on Aug 25, 2014

Wheat and hands of the old farmer

Sowing & Reaping – A Simple (but Powerful) Concept! Building a compelling brand for your RV dealership is a powerful business tool; not everybody has it, but those who do seem to have that “edge” which sets them apart from their competition. Often you can buy very similar RVs from… Read On »

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