Digital Advertising Resource for
RV Dealers and RV Industry
Posted by Shawn Friesen on Dec 16, 2014
Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on RVT.com have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »
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Posted by Shawn Friesen on Dec 11, 2014
The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »
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Posted by Steve Devries on Nov 19, 2014
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
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Posted by Shawn Friesen on Oct 29, 2014
The moment I spotted this, I thought: “Game Changer. Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »
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Posted by Shawn Friesen on Oct 20, 2014
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
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Posted by Shawn Friesen on Oct 01, 2014
Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
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Posted by Shawn Friesen on Sep 18, 2014
Working efficiently and effectively in the digital space often means leveraging powerful software tools. The good news is that many of them are free, and in a lot of cases actually very easy to use! Whether for research, optimization or collaboration, the following tools… Read On »
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Posted by Shawn Friesen on Sep 11, 2014
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
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Posted by Shawn Friesen on Aug 25, 2014
Sowing & Reaping – A Simple (but Powerful) Concept! Building a compelling brand for your RV dealership is a powerful business tool; not everybody has it, but those who do seem to have that “edge” which sets them apart from their competition. Often you can buy very similar RVs from… Read On »
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Posted by Shawn Friesen on Aug 13, 2014
Your buyer: Developed an inkling that grew into a hunch. And now, they’re totally gripped in full blown desire … they “need” a new RV. So, like you (when you’re in that same “Want one!” “NOW!” state of mind), they do what all good… Read On »
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