For some this information may be “old hat.” For others, a refresher. For others still this will be something new. Whatever your background and comfort level with computers, here it is, the RV advertiser’s guide to HTML tags! The General Idea Tags are what you… Read On »
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
In case you missed it, a large scale, “big data” study was just recently released by Cobalt for the auto industry. Quite possibly it applies to the RV sector as well. Let us know what you think … Cobalt did an exhaustive, in-depth analysis of… Read On »
Merchandising RVs – quickly and effectively – is the guts of your business. And, you’re good at it. Yes, you move units. Lots of units. But, still somehow … just like John D. Rockefeller when he was asked, “How much is enough, John?” you often find… Read On »
Selling more RVs boils right down to you doing everything in your power to enhance – and in fact, to “engineer” – the buyer’s RV shopping experience. The photos you display on your RV classified ads matter. Your pix can make – or break… Read On »
