It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
Usually when John Q. Public wants to buy an RV, he starts Googling. Chances are inevitably he’ll land on RVT.com. And, as soon as he (or she) hits our site, the rich information starts flowing. Some info we receive about buyers comes in automatically. Some… Read On »
Does this ever happen to you? You clearly delegate a specific procedure. You explain exactly how you want it done. You stress the importance. And, you stress the importance again. Then, like any good owner, you count on it getting done right – the 1st… Read On »
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
In case you missed it, a large scale, “big data” study was just recently released by Cobalt for the auto industry. Quite possibly it applies to the RV sector as well. Let us know what you think … Cobalt did an exhaustive, in-depth analysis of… Read On »
Get with a group of RV dealers and start talking about whether – or not – you should put prices on your RV classified ads and you could end up in … well … an all out price war! The discussion can get a… Read On »
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
Realtors say the key to selling a house is location, location, location. The same is true when you sell your RV. Whether you’re an individual RV seller or an RV dealer moving inventory, the location of your RV classified ad will have a critical impact… Read On »
