When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
Your buyer: Developed an inkling that grew into a hunch. And now, they’re totally gripped in full blown desire … they “need” a new RV. So, like you (when you’re in that same “Want one!” “NOW!” state of mind), they do what all good… Read On »
Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
Usually when John Q. Public wants to buy an RV, he starts Googling. Chances are inevitably he’ll land on RVT.com. And, as soon as he (or she) hits our site, the rich information starts flowing. Some info we receive about buyers comes in automatically. Some… Read On »
Certain key metrics you need to “watch like a hawk.” Not even a question. However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »
This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place. To be clear, I mean copying (and pasting) product… Read On »
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
