The moment I spotted this, I thought: “Game Changer. Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »
Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
Does this ever happen to you? You clearly delegate a specific procedure. You explain exactly how you want it done. You stress the importance. And, you stress the importance again. Then, like any good owner, you count on it getting done right – the 1st… Read On »
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
Get with a group of RV dealers and start talking about whether – or not – you should put prices on your RV classified ads and you could end up in … well … an all out price war! The discussion can get a… Read On »
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
Rapport: [ra-pawr, –pohr] – a close and harmonious relationship in which the people concerned understand each other’s feelings or ideas and communicate well: she had an instant rapport with prospective buyers. Developing rapport with online or phone-based leads is a lot like building rapport in-person: your goal is to… Read On »
