Digital Advertising Resource for
RV Dealers and RV Industry
Posted by Shawn Friesen on Oct 29, 2014
The moment I spotted this, I thought: “Game Changer. Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »
Posted by Shawn Friesen on Jul 17, 2013
We’ve all seen those RV classified ads that scream out, “LOWEST PRICES!!! WE WON’T BE UNDERSOLD!!!!” Do RV consumers respond positively to this type of ad copy? There are some very compelling reasons to stop, and look hard, at what seems to have become a… Read On »
Posted by Shawn Friesen on Jun 26, 2013
Some dealers tell us it’s getting more and more difficult to find good, clean, used RVs they can add to their inventory and earn a decent margin on. So, we created a new program. It works like this: Whenever a private individual lists an RV… Read On »
Posted by Shawn Friesen on May 22, 2013
Does this ever happen to you? You clearly delegate a specific procedure. You explain exactly how you want it done. You stress the importance. And, you stress the importance again. Then, like any good owner, you count on it getting done right – the 1st… Read On »
Posted by Shawn Friesen on May 08, 2013
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
Posted by Shawn Friesen on Feb 26, 2013
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
Posted by Shawn Friesen on Feb 06, 2013
RV dealers always ask us: “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »
Posted by Shawn Friesen on Oct 11, 2012
Every lead that comes into your RV dealership – whether a phone-in, a walk-in, a lead from your Website or a lead from RVT.com – represents the 1st step in a potential sale. Remember that. Every lead is golden. No matter where they come from, few… Read On »