Digital Advertising Resource for
RV Dealers and RV Industry

OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Shawn Friesen on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

4 Keys To Attracting “Qualified” RV Shoppers …

Posted by Shawn Friesen on Jul 17, 2013

We’ve all seen those RV classified ads that scream out, “LOWEST PRICES!!! WE WON’T BE UNDERSOLD!!!!” Do RV consumers respond positively to this type of ad copy? There are some very compelling reasons to stop, and look hard, at what seems to have become a… Read On »

New Lead Source From RVT a Strong “Opportunity” for Dealers …

Posted by Shawn Friesen on Jun 26, 2013

Some dealers tell us it’s getting more and more difficult to find good, clean, used RVs they can add to their inventory and earn a decent margin on. So, we created a new program.  It works like this:  Whenever a private individual lists an RV… Read On »

RV Dealers – Don’t Under-Estimate the Importance of …

Posted by Shawn Friesen on May 22, 2013

Does this ever happen to you?  You clearly delegate a specific procedure.  You explain exactly how you want it done.  You stress the importance.  And, you stress the importance again.  Then, like any good owner, you count on it getting done right – the 1st… Read On »

Beat Your Competition to the Punch – Creating Effective Autoresponders …

Posted by Shawn Friesen on May 08, 2013

In RV sales, you need to beat your competitor(s) to the punch.  You have to get back to your leads … and FAST!   But, what if you’re not in the office?  What if your store is closed and a bona-fide lead sends you an… Read On »

Killer Lead Management Applied to an RV Dealership …

Posted by Shawn Friesen on Feb 26, 2013

Follow up emails hook the biz!

Shocking.  And, down right alarming.  Yet still somehow … nicely transparent, very open, and completely professional at the same time.  This Company’s follow up email actually gave me a JOLT.   Like a wake up call, like the way it’s supposed to be, their email… Read On »

Videos Generate Lots More RV Shopper Leads …

Posted by Shawn Friesen on Feb 06, 2013

RV dealers always ask us:  “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »

How to Bring Value to Every RV Lead You Handle …

Posted by Shawn Friesen on Oct 11, 2012

Every lead that comes into your RV dealership – whether a phone-in, a walk-in, a lead from your Website or a lead from – represents the 1st step in a potential sale. Remember that.  Every lead is golden. No matter where they come from, few… Read On »