It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
The quality (and quantity) of your online content matters, both to shoppers and search engines alike. But it goes deeper than just online. Having high standards for content should be pervasive across all of your customer touch points. What is “content” anyway? “Content” is simply… Read On »
This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place. To be clear, I mean copying (and pasting) product… Read On »
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
If a picture is worth 1,000 words, can the photos you use in your RV ads be worth thousands of dollars as well? Perhaps. In online RV merchandising, we already know ads that use 16 to 30 photos get you 280% more leads than ads… Read On »
Your experience already tells you certain kinds of buyers are more likely to purchase certain types of RVs. Now it’s up to you to write RV classifieds that will attract the kind of buyer who matches the RV you’re trying to sell. RVs Are A… Read On »
Today we’re going to discuss a powerful technique you can use right now to get more RV shoppers to contact you. It’s simple and easy-to-do but only about 1 in 25 dealerships actually uses this method to drive more leads for their Sales Reps. Are… Read On »
