When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million RVT.com visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »
Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing. Bravo! Dealers: Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE: “Location” is your key – read on.) John Q. Public… Read On »
It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place. To be clear, I mean copying (and pasting) product… Read On »
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
If a picture is worth 1,000 words, can the photos you use in your RV ads be worth thousands of dollars as well? Perhaps. In online RV merchandising, we already know ads that use 16 to 30 photos get you 280% more leads than ads… Read On »
