19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
RV dealers always ask us: “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »
The competitiveness of the RV industry demands that dealers embrace digital media and start making it work for them. The benefits to be gained from including digital media in your marketing program are substantial: Digital media offers the opportunity to expand your sales reach to… Read On »
Last week Facebook completed its switch to a radical new design by shifting Facebook business pages into its new timeline layout. The new format hasn’t done the platform’s business users any favors. Your Facebook business page now looks as enticing as a college textbook. The… Read On »
If Facebook were a country, it would be the third largest nation in the world. More than 50% of Americans have a Facebook account, and the majority of them are between the ages of 36 and 63, the prime target demographic for RV sales. If… Read On »
