Digital Advertising Resource for
RV Dealers and RV Industry

OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Shawn Friesen on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

Part II – More Key Insights from Digital Dealer 17 …

Posted by Shawn Friesen on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Shawn Friesen on Oct 01, 2014

Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »

How Winning RV Dealers Create Banner Ads That Work …

Posted by Shawn Friesen on Jan 28, 2014

Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race!  They’ve managed… Read On »

Why Better RV Ad Photographs Sell More RVs …

Posted by Shawn Friesen on Aug 26, 2013

If a picture is worth 1,000 words, can the photos you use in your RV ads be worth thousands of dollars as well?  Perhaps. In online RV merchandising, we already know ads that use 16 to 30 photos get you 280% more leads than ads… Read On »

A Lead-Maximizing Tactic Few Dealers Take Advantage Of …

Posted by Shawn Friesen on Aug 07, 2013

Today we’re going to discuss a powerful technique you can use right now to get more RV shoppers to contact you. It’s simple and easy-to-do but only about 1 in 25 dealerships actually uses this method to drive more leads for their Sales Reps. Are… Read On »

RV Dealer Alert: Study Shows Greatest Purchase Influencers …

Posted by Shawn Friesen on Jul 25, 2013

In our never ending quest to help dealers sell more RVs, we feel it’s necessary to make you aware of some important findings from a large-scale research Study that was released in late Spring 2013. The Study, called 2013 Automotive Buyer Influence Study – Sources… Read On »

Gain An “Unfair Advantage” When Your RVs Look Great on a Smart Phone …

Posted by Shawn Friesen on Jun 05, 2013

With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device.  Fortunately, if you’re an RVT customer, it already does.   But there’s more … read on. Yes, RV consumer… Read On »

“A-Day-in-the-Life” of an RV Shopper – What They Do, When They Do It and How YOU Can Capitalize …

Posted by Shawn Friesen on May 29, 2013

It’s astonishing the amount of incredibly useful information RVT has about exactly how RV shoppers go about buying an RV.   Yes, if you “dial in” RV shopper purchasing behavior, a world of opportunities quickly opens up for you.  Here’s an example: What Times of… Read On »

RV Dealers – Don’t Under-Estimate the Importance of …

Posted by Shawn Friesen on May 22, 2013

Does this ever happen to you?  You clearly delegate a specific procedure.  You explain exactly how you want it done.  You stress the importance.  And, you stress the importance again.  Then, like any good owner, you count on it getting done right – the 1st… Read On »

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