Digital Advertising Resource for
RV Dealers and RV Industry

Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Shawn Friesen on Apr 13, 2015

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »

The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Shawn Friesen on Jan 22, 2015

If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

Part II – More Key Insights from Digital Dealer 17 …

Posted by Shawn Friesen on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »

The RV Advertiser’s Guide to HTML Tags …

Posted by Shawn Friesen on Mar 12, 2014

For some this information may be “old hat.” For others, a refresher. For others still this will be something new. Whatever your background and comfort level with computers, here it is, the RV advertiser’s guide to HTML tags! The General Idea Tags are what you… Read On »

How Winning RV Dealers Create Banner Ads That Work …

Posted by Shawn Friesen on Jan 28, 2014

Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race!  They’ve managed… Read On »

Workshop Helps Dealers MAXIMIZE the “Pull” of Their RV Listings …

Posted by Shawn Friesen on Sep 25, 2013

If you’re heading to Vegas for the RVDA Convention and Expo, you’re cordially invited to RVT.com’s Proprietary Workshop … “Generate More Sales By Improving Your RV Listings – 10 Sure-Fire Ways To MAXIMIZE the ‘Pull’ of Your Ads …” But … If you cannot make… Read On »

It’s About the Buyer … But You Know That, Right? …

Posted by Shawn Friesen on Aug 14, 2013

Your experience already tells you certain kinds of buyers are more likely to purchase certain types of RVs. Now it’s up to you to write RV classifieds that will attract the kind of buyer who matches the RV you’re trying to sell. RVs Are A… Read On »

New Lead Source From RVT a Strong “Opportunity” for Dealers …

Posted by Shawn Friesen on Jun 26, 2013

Some dealers tell us it’s getting more and more difficult to find good, clean, used RVs they can add to their inventory and earn a decent margin on. So, we created a new program.  It works like this:  Whenever a private individual lists an RV… Read On »

“A-Day-in-the-Life” of an RV Shopper – What They Do, When They Do It and How YOU Can Capitalize …

Posted by Shawn Friesen on May 29, 2013

It’s astonishing the amount of incredibly useful information RVT has about exactly how RV shoppers go about buying an RV.   Yes, if you “dial in” RV shopper purchasing behavior, a world of opportunities quickly opens up for you.  Here’s an example: What Times of… Read On »

RV Dealers – Don’t Under-Estimate the Importance of …

Posted by Shawn Friesen on May 22, 2013

Does this ever happen to you?  You clearly delegate a specific procedure.  You explain exactly how you want it done.  You stress the importance.  And, you stress the importance again.  Then, like any good owner, you count on it getting done right – the 1st… Read On »

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