When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing. Bravo! Dealers: Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE: “Location” is your key – read on.) John Q. Public… Read On »
It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you? What’s in it for me (WII FM) to call you? What might I expect if I stop by for a visit? Tell me… Read On »
Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place. To be clear, I mean copying (and pasting) product… Read On »
For some this information may be “old hat.” For others, a refresher. For others still this will be something new. Whatever your background and comfort level with computers, here it is, the RV advertiser’s guide to HTML tags! The General Idea Tags are what you… Read On »
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
Your experience already tells you certain kinds of buyers are more likely to purchase certain types of RVs. Now it’s up to you to write RV classifieds that will attract the kind of buyer who matches the RV you’re trying to sell. RVs Are A… Read On »
