Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
Usually when John Q. Public wants to buy an RV, he starts Googling. Chances are inevitably he’ll land on RVT.com. And, as soon as he (or she) hits our site, the rich information starts flowing. Some info we receive about buyers comes in automatically. Some… Read On »
Online banners should probably become a “staple in the diet” of any RV Dealer’s Internet Marketing program. Online banners are those small, (sometimes) eye-catching, little ads you see in strategic places on various Websites. Savvy RV Dealers use online banner ads to encourage or compel… Read On »
