19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
The competitiveness of the RV industry demands that dealers embrace digital media and start making it work for them. The benefits to be gained from including digital media in your marketing program are substantial: Digital media offers the opportunity to expand your sales reach to… Read On »
As an RV industry professional, you have an appreciation for people on the go. And today’s technology clearly points to mobile phones and tablets that keep consumers connected wherever they are. From smartphones to iPads, netbooks to Nooks, mobile Internet-connected devices have seen an astounding… Read On »
