Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
If a picture is worth 1,000 words, can the photos you use in your RV ads be worth thousands of dollars as well? Perhaps. In online RV merchandising, we already know ads that use 16 to 30 photos get you 280% more leads than ads… Read On »
Does this ever happen to you? You clearly delegate a specific procedure. You explain exactly how you want it done. You stress the importance. And, you stress the importance again. Then, like any good owner, you count on it getting done right – the 1st… Read On »
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
RV dealers always ask us: “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »
Time flies and the super busy RV selling season will be here before you know it. In fact, shopping for RVs – online – is already ramping up! But for right now, you’re in planning mode. You’re actively planning and assessing fresh, new ideas.… Read On »
Imagine this … … a person walks onto your RV sales lot and starts admiring RVs. By the looks of him, he’s obviously quite interested – and he’s got questions – in fact, he’s glancing around, right now, looking for help. • You’ve got a hot… Read On »
