19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Working efficiently and effectively in the digital space often means leveraging powerful software tools. The good news is that many of them are free, and in a lot of cases actually very easy to use! Whether for research, optimization or collaboration, the following tools… Read On »
Let’s get blunt and honest for a minute, shall we? Converting your dealership’s Social Media efforts into paying customers is the end game, isn’t it? So, about your Facebook Page … time spent, energy eaten up, money tossed at it. But, don’t fret. You’re doing… Read On »
Twitter, Facebook and LinkedIn – the best-known “social networks,” along with popular sites like YouTube – have dramatically changed how people “connect” with others AND ALSO how they research, shop for and buy products & services … … especially RV’s! The positive, highly-actionable data just… Read On »
