Digital Advertising Resource for
RV Dealers and RV Industry

“Experiential Marketing” in the RV Industry … How To Put It On Steroids!

Posted by Shawn Friesen on Jun 03, 2015

Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing.  Bravo! Dealers:  Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE:  “Location” is your key – read on.) John Q. Public… Read On »

How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Shawn Friesen on Sep 11, 2014

Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »

What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Shawn Friesen on Aug 13, 2014

Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »

Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Shawn Friesen on Jul 23, 2014

Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »

How Winning RV Dealers Create Banner Ads That Work …

Posted by Shawn Friesen on Jan 28, 2014

Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race!  They’ve managed… Read On »

Use Size, Shape to Increase Effectiveness of Banner Ads

Posted by industryblogger on Feb 22, 2012

As shoppers have been taking their business online, savvy RV dealers are shifting marketing dollars from print advertising to online banner and display ads. Across the commercial business sector, eMarketer predicts that spending on online advertising will surpass print advertising spending for the first time… Read On »

Best Practices for Creating RV Dealership Banner Ads

Posted by industryblogger on Feb 15, 2012

Adding online banner ads to your RV dealership marketing campaign is a cost-effective way to build your brand, drive traffic to your website, and boost traffic to your RV dealer listings on To accomplish these goals, you have to: 1. Attract the attention of… Read On »

Tips for Designing RV Dealership Banner Ads

Posted by industryblogger on Dec 26, 2011

Banner ads on are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the… Read On »