Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing. Bravo! Dealers: Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE: “Location” is your key – read on.) John Q. Public… Read On »
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
Your buyer: Developed an inkling that grew into a hunch. And now, they’re totally gripped in full blown desire … they “need” a new RV. So, like you (when you’re in that same “Want one!” “NOW!” state of mind), they do what all good… Read On »
Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
As shoppers have been taking their business online, savvy RV dealers are shifting marketing dollars from print advertising to online banner and display ads. Across the commercial business sector, eMarketer predicts that spending on online advertising will surpass print advertising spending for the first time… Read On »
Adding online banner ads to your RV dealership marketing campaign is a cost-effective way to build your brand, drive traffic to your website, and boost traffic to your RV dealer listings on RVT.com. To accomplish these goals, you have to: 1. Attract the attention of… Read On »
Banner ads on RVT.com are an excellent way for RV dealers to build brand recognition while increasing their customer base. When RV buyers look at a page of RV classified ads, the first thing their eye is attracted to is the banner ad at the… Read On »
