Digital Advertising Resource for
RV Dealers and RV Industry

Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »

OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Shawn Friesen on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »

Part 2 – More Dealership Performance Indicators You Must Watch – and, Why …

Posted by Shawn Friesen on May 29, 2014

Certain key metrics you need to “watch like a hawk.”  Not even a question.  However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »

Part 1 – Ad Quality Measurements That Make a Huge Difference to RV Dealers …

Posted by Shawn Friesen on May 15, 2014

Keeping a careful eye on the right ad metrics will help give an RV dealer that much-needed edge.  But … Which metrics should I watch? What do these measurements mean? What are the indicators of great performance? Or, poor performance in my digital advertising programs?… Read On »

Maintain Decent Margins By Building “Value Statements” Into RV Classifieds …

Posted by Shawn Friesen on Apr 02, 2014

Not all purchases made are based solely on price alone.   In fact, the highest margins happen where sellers can find – and then elicit inquiry from – those many buyers who are looking to buy an RV and who simply want to know they’re… Read On »

Getting Better Results with RV Classifieds Starts with the Basics

Posted by Shawn Friesen on Feb 18, 2014

Did you know that not including information in your RV classifieds can disqualify your inventory from appearing in Google/Bing/Yahoo search results – and – internal searches on RV classifieds websites? In reviewing ads from our site – – it is clear that many RV… Read On »

Leveraging the Google Display Ad Network to Your Advantage

Posted by Shawn Friesen on Feb 05, 2014

Your customers are spending  more and more time online, 95% of that time is spent reading and engaging with content on websites (Source:Google).  The Google ad network is arguably the largest online…by far…hosting ads on over 2 MILLION sites that reach over 90% of internet… Read On »

Remarketing 301 – Create Dynamic Display Ads that Showcase Current RV Inventory

Posted by Shawn Friesen on Jan 13, 2014

In this last instalment of my 3-part series on Remarketing for RV dealer advertisers, I will show you how to set up a dynamic display ad that presents your inventory in a banner ad, to your site visitors.  With this powerful advertising tool, you will… Read On »

Remarketing 201 – How to Segment Specific Audiences, and Create Content that Converts

Posted by Shawn Friesen on Dec 18, 2013

In my last article I wrote about setting up a basic Remarketing/Retargeting campaign to make the most of your website traffic.  In this article I am going to take it a step further and show you how to ‘segment’ or ‘target’ a specific audience of your… Read On »

How to Remarket to Visitors who Recently Visited Your Own Website

Posted by Shawn Friesen on Dec 13, 2013

You spend a lot of time and money to get people to your homepage and listings, now make the most of your efforts by serving advertising to customers and potential customers… long after they initially visit your website.  It’s called ‘Remarketing’ or ‘Retargeting’ and it’s… Read On »

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