19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
The moment I spotted this, I thought: “Game Changer. Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »
Certain key metrics you need to “watch like a hawk.” Not even a question. However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »
Keeping a careful eye on the right ad metrics will help give an RV dealer that much-needed edge. But … Which metrics should I watch? What do these measurements mean? What are the indicators of great performance? Or, poor performance in my digital advertising programs?… Read On »
Not all purchases made are based solely on price alone. In fact, the highest margins happen where sellers can find – and then elicit inquiry from – those many buyers who are looking to buy an RV and who simply want to know they’re… Read On »
Did you know that not including information in your RV classifieds can disqualify your inventory from appearing in Google/Bing/Yahoo search results – and – internal searches on RV classifieds websites? In reviewing ads from our site – RVT.com – it is clear that many RV… Read On »
Your customers are spending more and more time online, 95% of that time is spent reading and engaging with content on websites (Source:Google). The Google ad network is arguably the largest online…by far…hosting ads on over 2 MILLION sites that reach over 90% of internet… Read On »
In this last instalment of my 3-part series on Remarketing for RV dealer advertisers, I will show you how to set up a dynamic display ad that presents your inventory in a banner ad, to your site visitors. With this powerful advertising tool, you will… Read On »
In my last article I wrote about setting up a basic Remarketing/Retargeting campaign to make the most of your website traffic. In this article I am going to take it a step further and show you how to ‘segment’ or ‘target’ a specific audience of your… Read On »
You spend a lot of time and money to get people to your homepage and listings, now make the most of your efforts by serving advertising to customers and potential customers… long after they initially visit your website. It’s called ‘Remarketing’ or ‘Retargeting’ and it’s… Read On »
