Digital Advertising Resource for
RV Dealers and RV Industry

Watch This Happen in the RV Industry …

Posted by Shawn Friesen on Jan 10, 2013

RV industry media and pundits are all fairly optimistic about prospects for growth.  And, so is  But, there’s more …   We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well.  It could mean significant impact in… Read On »

Listen When You Sell RVs … The How’s & Why’s …

Posted by Shawn Friesen on Oct 18, 2012

The old cliché about the fast-talking salesman is firmly embedded in every customer’s consciousness.  That’s why some shoppers arrive at your RV dealership a little leary, cautious, evasive or even … “fixin’ for a fight.” But, you might find selling RVs can be a little… Read On »

The Road to Opportunity Passes through

Posted by industryblogger on Sep 27, 2012

What happens in Vegas … stays relevant in your dealership. There’s still time to pack your bags for the RVDA trade show in Las Vegas, Oct. 1-5. “The Road to Opportunity” will take you from the Rio All-Suites Hotel & Casino right into the heart… Read On »

How to Ensure Your RV Consumer Inquirers Have an Ideal “Buying Experience” …

Posted by Shawn Friesen on Sep 13, 2012

As part of the network, you’re connected to an RV sales lead inquiry “engine” which, from the buyers’ perspective, is a rich resource where RVers congregate to research, scope out, “hunt down” and buy their next RV. And, it won’t be long before an RV… Read On »

Build Your Sale with Top Requested RV Travel Accessories

Posted by industryblogger on Aug 30, 2012

Your customers have put real investment – of money, time and even emotion – in their RVs. They’re counting on their vehicles for comfort, safety, and the fun and freedom of the open road. So when they choose RV travel accessories, they want to enhance… Read On »

RV Buyer Leads – How To Get Leads & How To Sell ‘Em …

Posted by Shawn Friesen on Aug 23, 2012

Why, OH why, does there always have to be 2 completely different “schools of thought” on such killer important stuff? Take, for example, how to generate RV buyer leads when you’re marketing a huge parking lot full of RVs.  Row upon row of beautiful RVs –… Read On »

Get on the Map, Take Control and Get Selling …

Posted by industryblogger on Aug 16, 2012

That shiny new RV you’ve got sitting out there on your lot looks like it wants to find a really good home!  So, I was wondering … how are you going to “make that happen”? Yes, the song remains the same.  Hey, you’re an RV… Read On »

How To Reach – and IMPACT! – the Local RV Shopper … Thinking Outside the Lot

Posted by industryblogger on Jul 26, 2012

Local marketing used to mean billboards & YellowPages or, if you had the budget, a 30-second spot on “drive time radio” or TV.  But today, local’s got a whole new face, and it’s one YOUR Dealership needs to take full advantage of. You see, Search… Read On »

Social Media: Does It Work for More Than Traffic?

Posted by industryblogger on Jul 12, 2012

When it comes to using social networks beyond just traffic, consider the “three L’s”: Lead generation. According to the website Brandwatch, in 2011 nearly 70 percent of marketers said they used social media for lead generation; and 24 percent of Business-to-Consumer (B2C) marketers agreed that… Read On »

Truth in the Numbers

Posted by Shawn Friesen on Jun 12, 2012

It’s come to my attention that a competitor is publishing traffic data comparing their site to The report is claiming to use data from a ‘reliable’ source, Comscore, which uses a group of users to measure overall traffic trends on the internet. While this… Read On »

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