RV industry media and pundits are all fairly optimistic about prospects for growth. And, so is RVT.com. But, there’s more … We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well. It could mean significant impact in… Read On »
The old cliché about the fast-talking salesman is firmly embedded in every customer’s consciousness. That’s why some shoppers arrive at your RV dealership a little leary, cautious, evasive or even … “fixin’ for a fight.” But, you might find selling RVs can be a little… Read On »
What happens in Vegas … stays relevant in your dealership. There’s still time to pack your bags for the RVDA trade show in Las Vegas, Oct. 1-5. “The Road to Opportunity” will take you from the Rio All-Suites Hotel & Casino right into the heart… Read On »
As part of the RVT.com network, you’re connected to an RV sales lead inquiry “engine” which, from the buyers’ perspective, is a rich resource where RVers congregate to research, scope out, “hunt down” and buy their next RV. And, it won’t be long before an RV… Read On »
Your customers have put real investment – of money, time and even emotion – in their RVs. They’re counting on their vehicles for comfort, safety, and the fun and freedom of the open road. So when they choose RV travel accessories, they want to enhance… Read On »
Why, OH why, does there always have to be 2 completely different “schools of thought” on such killer important stuff? Take, for example, how to generate RV buyer leads when you’re marketing a huge parking lot full of RVs. Row upon row of beautiful RVs –… Read On »
That shiny new RV you’ve got sitting out there on your lot looks like it wants to find a really good home! So, I was wondering … how are you going to “make that happen”? Yes, the song remains the same. Hey, you’re an RV… Read On »
Local marketing used to mean billboards & YellowPages or, if you had the budget, a 30-second spot on “drive time radio” or TV. But today, local’s got a whole new face, and it’s one YOUR Dealership needs to take full advantage of. You see, Search… Read On »
When it comes to using social networks beyond just traffic, consider the “three L’s”: Lead generation. According to the website Brandwatch, in 2011 nearly 70 percent of marketers said they used social media for lead generation; and 24 percent of Business-to-Consumer (B2C) marketers agreed that… Read On »
It’s come to my attention that a competitor is publishing traffic data comparing their site to RVT.com. The report is claiming to use data from a ‘reliable’ source, Comscore, which uses a group of users to measure overall traffic trends on the internet. While this… Read On »
