Digital Advertising Resource for
RV Dealers and RV Industry
Posted by Shawn Friesen on Oct 29, 2014
The moment I spotted this, I thought: “Game Changer. Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »
Posted by Shawn Friesen on Oct 01, 2014
Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »
Posted by Shawn Friesen on Jul 09, 2014
Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up. You see, Eddie is a traveling RV salesman. And, here’s the inside track on exactly how his “system” works … … Read On »
Posted by Shawn Friesen on Mar 19, 2014
If you value leads / inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here’s what NOT to do: 1. Pretend your RV classifieds really don’t matter all that much anyway. Here’s a bold assertion by Howard Polirer,… Read On »
Posted by Shawn Friesen on Oct 23, 2013
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
Posted by Shawn Friesen on Sep 04, 2013
Recently we started to survey RV shoppers 48 hours after they submit a lead through RVT.com … And, I have to tell you, it’s been an eye-opening experience! It reveals a lot about the general state of Lead Management in the RV sector. Here’s what… Read On »
Posted by Shawn Friesen on Jun 26, 2013
Some dealers tell us it’s getting more and more difficult to find good, clean, used RVs they can add to their inventory and earn a decent margin on. So, we created a new program. It works like this: Whenever a private individual lists an RV… Read On »
Posted by Shawn Friesen on May 22, 2013
Does this ever happen to you? You clearly delegate a specific procedure. You explain exactly how you want it done. You stress the importance. And, you stress the importance again. Then, like any good owner, you count on it getting done right – the 1st… Read On »
Posted by Shawn Friesen on May 08, 2013
In RV sales, you need to beat your competitor(s) to the punch. You have to get back to your leads … and FAST! But, what if you’re not in the office? What if your store is closed and a bona-fide lead sends you an… Read On »
Posted by Shawn Friesen on Feb 26, 2013
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
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