When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »
The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device. Fortunately, if you’re an RVT customer, it already does. But there’s more … read on. Yes, RV consumer… Read On »
RV industry media and pundits are all fairly optimistic about prospects for growth. And, so is RVT.com. But, there’s more … We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well. It could mean significant impact in… Read On »
There are now more mobile phones in use in the United States than there are people. According to a June 2011 report by CTIA, an international association for the wireless telecommunications industry, the cell phone penetration rate in the U.S. is 103.9%. More than 300… Read On »
