Digital Advertising Resource for
RV Dealers and RV Industry
Posted by Shawn Friesen on Aug 05, 2015
When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST! Ready! Aim! Oops, the target moved … again! (Examples? Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »
Posted by Steve Devries on Mar 10, 2015
19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »
Posted by Steve Devries on Jan 14, 2015
How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »
Posted by Shawn Friesen on Dec 11, 2014
The purpose of this post is to share recent findings from RVT.com Classifieds web analytics data. I had a substantial dataset to work with – over 8 million website visits and over 52 million pageviews over a 13 month period. The results of the analysis are… Read On »
Posted by Steve Devries on Nov 19, 2014
Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »
Posted by Shawn Friesen on Oct 20, 2014
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
Posted by Shawn Friesen on Oct 23, 2013
For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
Posted by Shawn Friesen on Jun 05, 2013
With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device. Fortunately, if you’re an RVT customer, it already does. But there’s more … read on. Yes, RV consumer… Read On »
Posted by Shawn Friesen on Jan 10, 2013
RV industry media and pundits are all fairly optimistic about prospects for growth. And, so is RVT.com. But, there’s more … We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well. It could mean significant impact in… Read On »
Posted by industryblogger on Jun 01, 2012
There are now more mobile phones in use in the United States than there are people. According to a June 2011 report by CTIA, an international association for the wireless telecommunications industry, the cell phone penetration rate in the U.S. is 103.9%. More than 300… Read On »
« More Posts (Older)