Digital Advertising Resource for
RV Dealers and RV Industry

Top Searched RV Brands … so far in 2015 …

Posted by industryblogger on Jun 09, 2015

Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »

The Road to Opportunity Passes through

Posted by industryblogger on Sep 27, 2012

What happens in Vegas … stays relevant in your dealership. There’s still time to pack your bags for the RVDA trade show in Las Vegas, Oct. 1-5. “The Road to Opportunity” will take you from the Rio All-Suites Hotel & Casino right into the heart… Read On »

Build Your Sale with Top Requested RV Travel Accessories

Posted by industryblogger on Aug 30, 2012

Your customers have put real investment – of money, time and even emotion – in their RVs. They’re counting on their vehicles for comfort, safety, and the fun and freedom of the open road. So when they choose RV travel accessories, they want to enhance… Read On »

Get on the Map, Take Control and Get Selling …

Posted by industryblogger on Aug 16, 2012

That shiny new RV you’ve got sitting out there on your lot looks like it wants to find a really good home!  So, I was wondering … how are you going to “make that happen”? Yes, the song remains the same.  Hey, you’re an RV… Read On »

Why 17,000 Active RV Buyers “SHARE” RVs They Want to Buy on Social Networks …

Posted by industryblogger on Aug 10, 2012

Twitter, Facebook and LinkedIn – the best-known “social networks,” along with popular sites like YouTube – have dramatically changed how people “connect” with others AND ALSO how they research, shop for and buy products & services … … especially RV’s! The positive, highly-actionable data just… Read On »

How To Reach – and IMPACT! – the Local RV Shopper … Thinking Outside the Lot

Posted by industryblogger on Jul 26, 2012

Local marketing used to mean billboards & YellowPages or, if you had the budget, a 30-second spot on “drive time radio” or TV.  But today, local’s got a whole new face, and it’s one YOUR Dealership needs to take full advantage of. You see, Search… Read On »

Creating Better Online Banner Ads: An RV Dealer’s Ticket to a Stronger Web Presence

Posted by industryblogger on Jul 19, 2012

Online banners should probably become a “staple in the diet” of any RV Dealer’s Internet Marketing program. Online banners are those small, (sometimes) eye-catching, little ads you see in strategic places on various Websites.  Savvy RV Dealers use online banner ads to encourage or compel… Read On »

How Well do You Know Your Customer?

Posted by industryblogger on Jul 12, 2012

Every customer is different, but thanks to demographic metrics and surveying, you can see what they have in common. Knowing RV buyer trends can help you design an inbound marketing campaign based on creating blogs, videos and other content that speaks directly to your customers’… Read On »

Social Media: Does It Work for More Than Traffic?

Posted by industryblogger on Jul 12, 2012

When it comes to using social networks beyond just traffic, consider the “three L’s”: Lead generation. According to the website Brandwatch, in 2011 nearly 70 percent of marketers said they used social media for lead generation; and 24 percent of Business-to-Consumer (B2C) marketers agreed that… Read On »

A/B Testing Your Online Ads For More Clicks

Posted by industryblogger on Jul 05, 2012

If you visit your eye doctor, you’re familiar with A/B testing – where you look through a lens at images of different focuses while the doctor asks, “What looks clearer? A … or B?” Inbound marketing A/B testing for online ads is based on the… Read On »

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