Savvy RV dealers are always on the look-out for units that buyers want. So, to help dealers know which brands buyers think are hot right now, we took sample of 1.9 million RVT.com visitors from Jan. 1 to May 31, 2015. Here are the most searched for… Read On »
What happens in Vegas … stays relevant in your dealership. There’s still time to pack your bags for the RVDA trade show in Las Vegas, Oct. 1-5. “The Road to Opportunity” will take you from the Rio All-Suites Hotel & Casino right into the heart… Read On »
Your customers have put real investment – of money, time and even emotion – in their RVs. They’re counting on their vehicles for comfort, safety, and the fun and freedom of the open road. So when they choose RV travel accessories, they want to enhance… Read On »
That shiny new RV you’ve got sitting out there on your lot looks like it wants to find a really good home! So, I was wondering … how are you going to “make that happen”? Yes, the song remains the same. Hey, you’re an RV… Read On »
Twitter, Facebook and LinkedIn – the best-known “social networks,” along with popular sites like YouTube – have dramatically changed how people “connect” with others AND ALSO how they research, shop for and buy products & services … … especially RV’s! The positive, highly-actionable data just… Read On »
Local marketing used to mean billboards & YellowPages or, if you had the budget, a 30-second spot on “drive time radio” or TV. But today, local’s got a whole new face, and it’s one YOUR Dealership needs to take full advantage of. You see, Search… Read On »
Online banners should probably become a “staple in the diet” of any RV Dealer’s Internet Marketing program. Online banners are those small, (sometimes) eye-catching, little ads you see in strategic places on various Websites. Savvy RV Dealers use online banner ads to encourage or compel… Read On »
Every customer is different, but thanks to demographic metrics and surveying, you can see what they have in common. Knowing RV buyer trends can help you design an inbound marketing campaign based on creating blogs, videos and other content that speaks directly to your customers’… Read On »
When it comes to using social networks beyond just traffic, consider the “three L’s”: Lead generation. According to the website Brandwatch, in 2011 nearly 70 percent of marketers said they used social media for lead generation; and 24 percent of Business-to-Consumer (B2C) marketers agreed that… Read On »
If you visit your eye doctor, you’re familiar with A/B testing – where you look through a lens at images of different focuses while the doctor asks, “What looks clearer? A … or B?” Inbound marketing A/B testing for online ads is based on the… Read On »
