RV dealers always ask us: “Is it really worth the effort to create a video for each of my RVs?”
So we did the math …
We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO video.
The ads WITH videos pulled 46% more leads. Yes. FORTY-SIX percent MORE leads.
Video converts clickers (ad viewers) into leads (ad inquirers). Hey, if they’re watching your video, they’re not scoping out your competitor’s inventory.
Clearly, putting unit-specific video onto your RV classified ads gets your sales people into far more meaningful conversations with ready / willing and able buyers. Period.
So, where you used to receive 100 leads in X amount of time, add video, and you’ll likely enjoy fielding 140 to 150 leads in the same time frame.
What Are You Going To Do With All Those Extra Leads?
Ask yourself this … in capable hands … “How many EXTRA sales could we close with 40 or 50 EXTRA leads?”
Video could amount to a fairly nice book of business for you.
The Competitive Landscape:
Out of all the ads currently on RVT.com, only 1.9% have videos. Competition is low. Think of video as a tremendous opportunity. It’s like a new frontier, except it’s now statistically proven.
There’s A Flag on the Field! Don’t Commit This Foul …
Just a word to the wise … make sure you bring your excellent sales training along with you when you shoot RV video. Try hard to avoid the proverbial “feature dump.” Remember, people buy benefits. Be sure you commentate clearly on the benefits of the features you demonstrate – even on your videos.
And, be generous with your calls to action at the beginning, middle and end of your videos too. Encourage folks to be in touch with you, urge them to give you a quick call, slip it in that they should send you an email or click the Contact Seller button to inquire. Make sure you “lay out the welcome mat” in your video so customers will feel great about popping in for a personal guided tour.
Got video comments / ideas / questions? Want to know more, learn how to upload a video onto RVT.com? Feel free to give us a call or post a comment below.
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