Digital Advertising Resource for
RV Dealers and RV Industry

Truth in the Numbers

Posted by Shawn Friesen on Jun 12, 2012

It’s come to my attention that a competitor is publishing traffic data comparing their site to The report is claiming to use data from a ‘reliable’ source, Comscore, which uses a group of users to measure overall traffic trends on the internet. While this data may have its place in determining traffic volume among competing websites, in the case of the reported data, the margin for error is up to 453%! Below is the breakdown, with “TRUTH” data taken from Google Analytics, which directly measures the traffic on ¬†Also, up-to-date traffic information may be viewed here at anytime.

Competitor claim #1:
2011 – avg monthly traffic – 117,636

+ 7,605 iPad and IPhone App traffic
+ 21,860
+ 17,137
= 533,506
453% error

Competitor claim #2:
Total Pages Viewed – 27,000,000

+ 821,289 iPad and iPhone Apps
+ 1,653,239
+ 1,600,063
= 40,660,428
150% error

Competitor claim #3:
Total Unique Visits on – 1,036,000

+ 14,613 iPad and iPhone Apps
= 3,517,264
339% error

Author: Shawn Friesen


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