RV dealership marketing pros know that you have to put your name and inventory where potential RV buyers will see them. Today, that means the Internet and, more specifically, social media sites like Facebook, Twitter and blogs.
Consider the stats:
Facebook has more than 500 million active users, at least 50% of whom log onto Facebook on any given day. Users spend more than 700 billion minutes on Facebook each month. The average Facebook user has 130 friends and is connected to 80 community groups.
Twitter now has 145 million registered users and is still growing. Since April, the number of tweeters has increased by 27% with Twitter use on mobile devices jumping 62%.
Blogs are read by 4 out of 10 Americans on a regular basis, with 46% of blog readers visiting the same blog regularly. More than one-third of blog readers click on ad during their visit and more than half follow a link.
Direct participation in social media is just the tip of the iceberg. Cross linking, site sharing and information exchanges exponentially increase market exposure. RVT.com understands the power of social media and has invested in an aggressive social media marketing campaign to boost RV dealer and consumer sales of new and used RVs on our website. RVT maintains an interesting blog with regular new postings. We host a Facebook page, tweet daily and offer a free iPhone app to draw RV buyers to our site and your dealership ads! Check out our RV dealer program today.