First RV shopping went digital and now it’s going mobile. The number of mobile RV shoppers on RVT.com increased an astonishing 152% between 2010 and 2011 with the number of RV shoppers visiting via our free RVT iPhone and RVT iPad apps increasing 272%. Overall, RVT.com realized a 32% increase in U.S. visitor traffic and 40% increase in Canadian traffic over the previous year.
The proliferation of smartphones is driving the preference for mobile shopping. According to a recent Nielsen survey, 46% of U.S. mobile customers now own smartphones. Since 2010, use of the mobile internet by smartphone owners has grown by 45%. The growing popularity of tablet computers (iPads and their android clones) is also fueling the acceleration of mobile shopping. Tablet computers were the holiday season’s hottest item. From mid-December 2011 to mid-January 2012, tablet computer ownership nearly doubled from 10% to 19%.
At the core of RVT.com’s success is our commitment to providing our customers with access the latest marketing tools. RVT.com’s expertise in search engine optimization, social media marketing and mobile marketing has increased RV dealer subscribers by 20% and online inventory from both dealers and individual RV sellers by 25%. More than 50,000 new and used RVs are currently advertised for sale on RVT.com, generating more than 500,000 U.S. and Canadian RV shopper visits each month. If you want to benefit from that kind of ad exposure, click here to sell your RV on RVT.com today.