Most individuals who advertise RVs for sale in online classified ads post their asking price, but few RV dealers include pricing information when they list RVs for sale on RVT.com. RV dealerships may be alienating potential RV customers by failing to post this critical piece of information when they formulate their online ads. The No. 1 complaint RVT.com receives from our website shoppers is the omission of pricing info on dealer ads.
The philosophy behind price omission is a time-honored marketing technique used by sales personnel in every industry. It’s the reason RV dealers don’t include prices in online ads and jewelers turn over price tags in display cabinets. Sales people believe omitting the price of an item will encourage buyers to contact the seller to obtain pricing information.
When dealing with online RV sales, however, it’s a sales technique that seems to be backfiring on RV dealers by annoying shoppers. When people go to buy a car or any big ticket item, one of the first things they look at is the price. If they can’t afford it, shoppers don’t want to waste time checking the details. There are so many options, why shop outside your price range?
Instead of urging RV buyers to contact the dealership, price omissions in online ads annoy shoppers, placing one more stumbling block between buyers and sales. If RV dealerships removed that stumbling block and gave shoppers the pricing information they want up front, they could earn the gratitude of shoppers and potentially increase sales.
We do understand that some RV Manufacturers will only allow RV Dealers to put the retail price in an online advertisement. In this case, we provide dealer units without price, and a “Contact Us For Best Price Link” in the ad. When the link is clicked the shopper can submit their contact information and the can respond directly to the customer so that they can disclose their best selling price. We try to make our online site flexible to work with both RV Dealers and individual sellers.
We do however recommend when ever possible that the selling price be listed in an advertisement, but do understand that this is not an option in all cases.