RV Dealers: Using Twitter to Augment Customer Service
Tech-savvy RV dealers are using Twitter to ramp up their customer service programs. Increasingly, on-the-go consumers are relying on smartphones to connect, shop and conduct business. Today’s consumer doesn’t page through the yellow pages and is increasingly less likely to power-up his laptop to find an RV dealer or RV service center. Today, consumers turn to their smartphones to find stores, research purchases, compare prices, make purchases and get directions. Smartphone mobility allows RV customers to connect with RV dealerships from any location 24/7 and is changing customer expectations.
Today’s RV dealership customers expect around-the-clock access and instant response. Twitter allows RV dealers to meet and even exceed their customer’s expectations. Many RV dealers have already incorporated Twitter in their sales programs. RVT.com’s Twitter feed is one of the unique advantages of advertising dealership inventories on RVT.com. A proven advantage in RV sales, Twitter is quickly becoming an essential customer service tool.
Twitter provides customers with the immediate response they desire when something goes wrong with their RV. By monitoring tweets, RV dealership service centers can quickly respond to customer questions and schedule the necessary service, allowing the RV owner to get back on the road that much faster — and winning his loyalty in the process.
