If you’re trying to move product — including new and used recreational vehicles — the Internet is the place to be. People are so plugged into the Internet today that the majority of people (80% according to J.D. Powers & Associates) begin their search for a new vehicle online. RV dealers who aren’t advertising online are limiting their pool of potential customers and their sales potential.
Embracing any new idea, whether it’s a new technology or new business practice or new marketing platform, requires that you to move out of your comfort zone. To avoid risk is to limit your opportunities to move forward. RV dealers who have already moved their marketing campaigns from traditional print media to online media will tell you that the risk is minimal and the rewards are huge.
If you are a novice at online marketing, a good place to begin is RVT.com. Our RV dealer advertising program allows you to get your inventory online immediately. This allows your RV dealership to start reaping the benefits of Internet advertising without the hassle and expense of developing your own in-house online marketing program. RV dealers who advertise on RVT.com also benefit from our informative blog, Facebook page, Twitter feed and iPod app, all geared to make sure your RV ads reach the maximum number of potential RV buyers.