The Outdoor Foundation recently surveyed outdoor enthusiasts and businesses that cater to outdoor pursuits to see what attracts people to the outdoors. Dedicated to inspiring future generations to embrace outdoor activities, the Foundation’s Outdoor Nation Special Report: Turning Insiders Out provided some great tips RV dealerships can use to attract first-time RV buyers.
Develop partnerships with outdoor equipment and outdoor adventure providers to engage a wider audience. Cross-advertising and co-sponsored events can benefit both partners.
Partner with local celebrities who value the outdoor life, arranging for their participation in ad campaigns and sales events. People are attracted to and influenced by celebrities.
Diversify customer communication to reach different audiences and broaden market presence. Link your website to social media marketing to drive more traffic to your website.
Use social media to reach untapped markets, particularly young adult markets, by creating a presence on Facebook, Twitter and Oodle. Don’t waste time and money developing your own social media network and waiting for an audience to build, create an immediate social marketing presence that tracks back to your dealership website by placing your online RV classified ads on RVT.com. Our RV dealership program lets you tap into RVT’s already-developed, high-traffic social media network to instantly expand your RV buyer audience.
Increase peer-to-peer communication by offering walk-throughs at neighborhood, Scout, senior and outdoor fairs and events. Offer slide presentations on RV life to family-oriented or senior groups.