Why, OH why, does there always have to be 2 completely different “schools of thought” on such killer important stuff?
Take, for example, how to generate RV buyer leads when you’re marketing a huge parking lot full of RVs. Row upon row of beautiful RVs – just sitting there – and YOU’re the person paying interest on all that inventory!
There’s (always!) a couple of different ways you can go … if you really, really WANT to get ’em sold!
Sure, you can go your own route – you can shell-out, buck-up and generally “pay-thru-the-nose” for expensive display ads, or you can pick up a special “booking incentive” on an odd bundle of radio ads … or, hey … I wonder if any of those highway billboards have opened up for lease yet?
But, the cost! Did anybody mention the cost?! And, that’s only reaching your local population!
Interestingly, some Dealers have yet to fully appreciate how today’s consumers research and actually PURCHASE RVs. Feel free to check out this short, informative video. It reveals some of our findings about RV “researching and buying patterns.” Includes both motor homes and towables.
At RVT.com, we’re constantly learning about how consumers search for and purchase RVs. (Don’t forget we see roughly 500,000 consumers/mo. come and search for RVs and a lot of them inquire about buying i.e. they become active leads.) To understand more about RV buying habits, feel free to view the quick video on the right.
NOTE: At the end of the video, if you are not currently enjoying a steady flow of qualified leads, an interesting offer is presented. See what you think. For more info complete the form below.
RVAdvertiser.com, or our Dealer Insight eNewsletter, you’ll be right there with us, looking over our shoulder, as we explore the ins & outs of …
RV Buyer Leads & How Best To Sell Them
Here’s what you can look forward to seeing over the months to come. Topics like:
Lead Follow-Up: Tactics That Work
Bringing “Value” to Every Lead You Handle
How To Create an RV Lot Visitor From a Web Lead
Managing Your Leads Thru the Entire RV Buying Cycle
Lead Handling Best Practices
And, more …
We’re looking forward to enjoying the journey with you and other RV sales professionals in the RVT.com community!
Author: Chris Mapson
Chris Mapson | RVT.com | RV Sales Maximization Specialist. Chris is RVT's Lead Generation, Lead Management and CRM professional. He works closely with RV dealers and manufacturers across N. America. Chris helps "optimize" RV ad listings and implements out-of-the-box Lead Generation initiatives that increase dealers' RV sales. Blog: RVAdvertiser.com. Private consultations: Visit RVT.com/Sessions.
[…] constantly thinking about your RV inventory. In fact, you might even have a couple of units that have been sitting around a little too long. […]
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“Another great article. Thanks for sharing with us. I always look forward to what you have to say regarding RV marketing. Please keep up the good work… it’s greatly appreciated.”
Director of Marketing
Winter Garden, FL