At RVT.com, we’re passionate about giving you strategies to craft your RV ads so they’re both eye-catching and also hyper effective at generating quality leads.
Stand-out ads are “put together” with the right choice of words. It’s what can make an RV buyer “chomp at the bit” to contact you.
The Words You Choose Make All the Difference!
Word selection is the difference between someone simply learning the facts about your RV and someone who envisions himself perched in the captain’s chair as he rolls through the Blue Ridge Mountains, seeking solace from the city he’s left behind!
Descriptive language in your RV listings – does not – only – let your buyer know the dining space easily seats 6. It can speak to a buyer’s desire to be comfortable in their new home away from home.
Well-chosen words will paint a picture on the canvas of the reader’s mind.
If your working hours are spent on an RV lot, then you are already attuned to many aspects of what customers want out of their RV living. Start there.
Or, maybe you yourself are an avid RVer. What moves YOU about the RV lifestyle? Jot down some of the emotions you feel when you think about hitting the road, on a new adventure as you navigate your way across this great land. Freedom? Joy? Excitement?
If You Need a Little Help …
Here are some phrases and wordings that might …
- Get those creative juices flowing.
- Give you a “leg up” into writing compelling RV ads that really make your phone ring.
Use This As Your Mini “Cheat Sheet!”
Consider using some of the phrases below as you develop your next batch of RV ads. (Yes, cutting & pasting from here is allowed!)
Phrases to Evoke the Travel “Bug”:
Awaken to adventure
Roll through the quiet country-side
There’s so much more to discover
Adventure awaits … are you packed?
Unleash your inner wild
Wherever you want to go, your RV is ready
The road is open. Your RV is waiting.
Home is where ever you are.
Family fun you won’t find in the suburbs
Take time to stop and smell the roses in your new RV
Mountains? Desert? Beach? Forest? Yes!
Phrases That Help Convey Features About the RV:
The 500 HP Cummins diesel engine has the moxy to pull …
Tackle the steepest mountain passes with confidence with the 500 HP Cummins turbo diesel …
15 overhead cupboards ensure you have enough storage space for those things you just can’t leave home without.
With sleeping room for 8, your kids can each bring a friend to keep them busy while you relax.
The kitchen has an oven and a microwave so you can cook gourmet tapas or pop some microwave popcorn for your evening movie.
Thick, 8-inch luxury mattress on the master queen bed will give you a deep, restful night’s sleep.
When your adventure gets you muddy, you can clean-up using the outdoor shower.
Find refuge under the 8’ x 25’ awning. Bring your own lemonade!
Easy enough to handle, let your wife drive while you have a nap!
Need More Help Making Your Ads Sizzle?
Don’t worry, we’ve got plenty more where this came from! Visit RVT at the RVDA Convention in Las Vegas.
The ‘RV Classified Ads “Hack” – A Cheat Sheet to Help You Create Winning RV Ads.’
Request it at our booth, # 207, or at our Proprietary Workshop …
“Generate More Sales By Improving Your RV Listings.”
RIO Suites, Las Vegas
Monday, Sept. 30, 2013
3:30 to 4:45 PM in the Brasilia Room.
Your ‘RV Classified Ads “Hack”’ will include a full-blown list of RV Lifestyle wordings and effective RV classified “calls-to-action.” So, be sure to ask for yours!
Not coming to the Show in Vegas? No problem. Let me know and I’ll send you one after the Show!
Better ads bring more leads, which bring more sales. And, ultimately, that gets more RVers on the roads, which is something we can all get excited about!
We’d love to hear some of your lead winning phrases that bring the RV lifestyle to life for your potential buyers. Leave a comment below.