Now, when someone visits your Facebook Page – with 1 click – they’ll be browsing your RV inventory, viewing your VDPs and checking out the units you have for sale right now i.e. generally spending time on your VDPs. It’s that easy.
Having an “Our Inventory” tab turns Facebook Fans into RV browsers, gets the attention of folks who actually “Like” you onto your Vehicle Detail Pages (VDPs).
Here’s a quick video explanation:
Knowing you have an “Our Inventory” button on your Facebook Page frees you up and gives you peace of mind – from a Social Media perspective – so you can do all the right things in your Facebook posts …
Be light hearted, even humorous.
Post content that drives your Fans to your Facebook Page (where they’ll see your Our Inventory button … eventually.)
Connect and engage.
Interact and build community.
Create posts that add value to the lives of RVers (and would be RVers – your prospects.)
Chris Mapson | RVT.com | RV Sales Maximization Specialist. Chris is RVT's Lead Generation, Lead Management and CRM professional. He works closely with RV dealers and manufacturers across N. America. Chris helps "optimize" RV ad listings and implements out-of-the-box Lead Generation initiatives that increase dealers' RV sales. Blog: RVAdvertiser.com. Private consultations: Visit RVT.com/Sessions.
Having the “Our Inventory” button on your Facebook Page is a soft and non-threatening (but effective) way of converting Fb Fans and Likers to RV shoppers. It takes part of your Social Media efforts and provides a nice way of getting “eyes on Vehicle Detail Pages” or VDP’s. And, of course, “Time on VDP’s” is one of the most important indicators of whether a unit is going to sell or not.
Thanks Tom. Let me know how you make out. Here to help you sell more RVs.
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“Another great article. Thanks for sharing with us. I always look forward to what you have to say regarding RV marketing. Please keep up the good work… it’s greatly appreciated.”
Director of Marketing
Winter Garden, FL