Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up. You see, Eddie is a traveling RV salesman. And, here’s the inside track on exactly how his “system” works … … Read On »
This article is a quick “check up” to help RV dealers make sure you’re using web analytics as effectively as possible – you may already be doing some (or all) of the ideas below – in which case you can check them all off the list! If not,… Read On »
Certain key metrics you need to “watch like a hawk.” Not even a question. However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »
Keeping a careful eye on the right ad metrics will help give an RV dealer that much-needed edge. But … Which metrics should I watch? What do these measurements mean? What are the indicators of great performance? Or, poor performance in my digital advertising programs?… Read On »
Whether you’re implementing a new website or fine tuning your existing site, you don’t want to miss these three keys. Note: This very basic primer is related to a greater discipline known as “Search Engine Optimization” (or “SEO” for short), which aims to “optimize” the… Read On »
This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place. To be clear, I mean copying (and pasting) product… Read On »
Look … there’s an RV buyer – with $48,000 in his checking account! He’s browsing RVT.com. His family is researching their next RV purchase. Wait! Check this out … they’ve seen your unit on a Search Results Page. Yes! You’re in the running … and… Read On »
Not all purchases made are based solely on price alone. In fact, the highest margins happen where sellers can find – and then elicit inquiry from – those many buyers who are looking to buy an RV and who simply want to know they’re… Read On »
If you value leads / inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here’s what NOT to do: 1. Pretend your RV classifieds really don’t matter all that much anyway. Here’s a bold assertion by Howard Polirer,… Read On »
