Digital Advertising Resource for
RV Dealers and RV Industry

Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Shawn Friesen on Jul 23, 2014

Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »

Did You Hear The One About The Traveling RV Salesman? …

Posted by Shawn Friesen on Jul 09, 2014

Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »

Web Analytics – Your “Five Point Inspection”

Posted by Shawn Friesen on Jul 02, 2014

This article is a quick “check up” to help RV dealers make sure you’re using web analytics as effectively as possible – you may already be doing some (or all) of the ideas below – in which case you can check them all off the list!  If not,… Read On »

Part 2 – More Dealership Performance Indicators You Must Watch – and, Why …

Posted by Shawn Friesen on May 29, 2014

Certain key metrics you need to “watch like a hawk.”  Not even a question.  However, with other key metrics (otherwise called key performance indicators or KPIs), while you may be “all over them” it’s possible they’re leading you down the garden path! Here’s a sample Dealer… Read On »

Part 1 – Ad Quality Measurements That Make a Huge Difference to RV Dealers …

Posted by Shawn Friesen on May 15, 2014

Keeping a careful eye on the right ad metrics will help give an RV dealer that much-needed edge.  But … Which metrics should I watch? What do these measurements mean? What are the indicators of great performance? Or, poor performance in my digital advertising programs?… Read On »

How to Get Your Dealer Website Indexed in Google Search …

Posted by Shawn Friesen on Apr 30, 2014

Whether you’re implementing a new website or fine tuning your existing site, you don’t want to miss these three keys. Note: This very basic primer is related to a greater discipline known as “Search Engine Optimization” (or “SEO” for short), which aims to “optimize” the… Read On »

Pssst … the 1990s Called, They Want Their Duplicate Content Back!

Posted by Shawn Friesen on Apr 22, 2014

This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place.   To be clear, I mean copying (and pasting) product… Read On »

How To Add Effective Calls-To-Action Into Your RV Listings …

Posted by Shawn Friesen on Apr 16, 2014

Look … there’s an RV buyer – with $48,000 in his checking account!  He’s browsing  His family is researching their next RV purchase. Wait!  Check this out … they’ve seen your unit on a Search Results Page.  Yes!  You’re in the running … and… Read On »

Maintain Decent Margins By Building “Value Statements” Into RV Classifieds …

Posted by Shawn Friesen on Apr 02, 2014

Not all purchases made are based solely on price alone.   In fact, the highest margins happen where sellers can find – and then elicit inquiry from – those many buyers who are looking to buy an RV and who simply want to know they’re… Read On »

10 Ways To Really Mess Up Your Online Advertising …

Posted by Shawn Friesen on Mar 19, 2014

If you value leads / inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here’s what NOT to do: 1.  Pretend your RV classifieds really don’t matter all that much anyway. Here’s a bold assertion by Howard Polirer,… Read On »

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