Digital Advertising Resource for
RV Dealers and RV Industry

Videos Generate Lots More RV Shopper Leads …

Posted by Shawn Friesen on Feb 06, 2013

RV dealers always ask us:  “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »

RV Shoppers Can Read You Like A Book …

Posted by Shawn Friesen on Jan 27, 2013

It may sound somewhat intense, but Dennis Galbraith of, in his book, “Online Vehicle Merchandising” makes it crystal clear.  Did you know you can actually “read” an RV dealer? Read an RV dealer? How? By “reading” their inventory. And, it stands to reason … if… Read On »


Posted by Shawn Friesen on Jan 21, 2013

We’ve integrated Live Chat into our system, making it easy for consumers to engage your dealership – live – while visiting your listings on! Live Chat also proactively engages your visitors by inviting them into a conversation with your sales rep(s). This exciting new feature is ONLY $30 /… Read On »

Plan Now So You Grow RV Sales in 2013 …

Posted by Shawn Friesen on Jan 18, 2013

Time flies and the super busy RV selling season will be here before you know it.  In fact, shopping for RVs – online – is already ramping up!   But for right now, you’re in planning mode.  You’re actively planning and assessing fresh, new ideas.… Read On »

Watch This Happen in the RV Industry …

Posted by Shawn Friesen on Jan 10, 2013

RV industry media and pundits are all fairly optimistic about prospects for growth.  And, so is  But, there’s more …   We’re seeing some intriguing dynamics on the consumer side and some converging positives on the dealer side as well.  It could mean significant impact in… Read On »

Cool New Function Helps You “Blow Out” an RV Every Now & Then …

Posted by Shawn Friesen on Dec 12, 2012

You’re constantly thinking about your RV inventory.  In fact, you might even have a couple of units that have been sitting around a little too long.  You’d really love to blow them out in a hurry. Check out this brand new function in your Dealer… Read On »

Success Track – From Lead … to Customer … to “Customer-for-Life” …

Posted by Shawn Friesen on Nov 16, 2012

Every lead you receive – Web lead, phone-in or RV lot visitor – is absolutely chock full of pent up potential! Sure, they might purchase an RV today, but have you considered the awesome worth of a lead – if – they become one your… Read On »

Nice Web Lead! Here’s How to Leave a Voicemail that Gets a Call-Back …

Posted by Shawn Friesen on Nov 09, 2012

So a web lead comes in … or … your Receptionist gives you a message that a prospect called.   Exciting!  You got a live one! There are a number of approaches you can take, but, if you’re in the game to win, test out… Read On »

RV Consumer Lead Follow Up – How to Make It Matter …

Posted by Shawn Friesen on Nov 02, 2012

It’s absolutely crazy, but do you ever find that RV Sales Team members can see things one way – while RV dealer Principals or Sales Managers can see the very same things – in a completely different way?   Can you say, “disconnect?” In fact,… Read On »

How to “Get” that All-Important Dealership Visit …

Posted by Shawn Friesen on Oct 25, 2012

“Hey Eddie, there’s another prospect on the phone for ya”  … or … Ding!  Your email just chimed with another web lead.  Fantastic!   Sure, leads are all fine & dandy, but – in reality – if they do not set foot on your RV… Read On »

« More Posts (Older)

More Posts (Newer) »