Digital Advertising Resource for
RV Dealers and RV Industry

Major Take-Aways From the 15th Digital Dealer Conference & Exposition …

Posted by Chris Mapson on Oct 23, 2013

For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience!  A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »

“Next Level” RV Classifieds – How To Inspire More Buyers To Call You …

Posted by Chris Mapson on Sep 11, 2013

The goal of every RV classified ad should be to make the phone ring – or to inspire an email inquiry – or have someone walk onto your lot. Over the years, we’ve had the opportunity to review THOUSANDS of RV classifieds and have found… Read On »

A Lead-Maximizing Tactic Few Dealers Take Advantage Of …

Posted by Chris Mapson on Aug 07, 2013

Today we’re going to discuss a powerful technique you can use right now to get more RV shoppers to contact you. It’s simple and easy-to-do but only about 1 in 25 dealerships actually uses this method to drive more leads for their Sales Reps. Are… Read On »

How Online Ad Views ARE Shoppers on Your Lot …

Posted by Chris Mapson on Jul 31, 2013

What a cool discovery!  This is an important key to taking your RV dealership – UP – to the next level in sales performance. Here’s what happened:  We dug into our real-time Web Analytics and began to see in “real time” – how many people… Read On »

RV Dealer Alert: Study Shows Greatest Purchase Influencers …

Posted by Chris Mapson on Jul 25, 2013

In our never ending quest to help dealers sell more RVs, we feel it’s necessary to make you aware of some important findings from a large-scale research Study that was released in late Spring 2013. The Study, called 2013 Automotive Buyer Influence Study – Sources… Read On »

The Sale BEFORE The Sale …

Posted by Chris Mapson on Jul 10, 2013

You’ve got lots of RV classified ads “out there” floating around in cyberspace.  Frequently … innocent, unsuspecting RV consumers find your ads.  They click on them.  They carefully examine and look your ads over with a fine-toothed comb, hoping they might have found the perfect… Read On »

Gain An “Unfair Advantage” When Your RVs Look Great on a Smart Phone …

Posted by Chris Mapson on Jun 05, 2013

With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device.  Fortunately, if you’re an RVT customer, it already does.   But there’s more … read on. Yes, RV consumer… Read On »

Killer Lead Management Applied to an RV Dealership …

Posted by Chris Mapson on Feb 26, 2013

Follow up emails hook the biz!

Shocking.  And, down right alarming.  Yet still somehow … nicely transparent, very open, and completely professional at the same time.  This Company’s follow up email actually gave me a JOLT.   Like a wake up call, like the way it’s supposed to be, their email… Read On »

Videos Generate Lots More RV Shopper Leads …

Posted by Chris Mapson on Feb 06, 2013

RV dealers always ask us:  “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »

RV Shoppers Can Read You Like A Book …

Posted by Chris Mapson on Jan 27, 2013

It may sound somewhat intense, but Dennis Galbraith of DrivingSales.com, in his book, “Online Vehicle Merchandising” makes it crystal clear.  Did you know you can actually “read” an RV dealer? Read an RV dealer? How? By “reading” their inventory. And, it stands to reason … if… Read On »

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