For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience! A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »
The goal of every RV classified ad should be to make the phone ring – or to inspire an email inquiry – or have someone walk onto your lot. Over the years, we’ve had the opportunity to review THOUSANDS of RV classifieds and have found… Read On »
Today we’re going to discuss a powerful technique you can use right now to get more RV shoppers to contact you. It’s simple and easy-to-do but only about 1 in 25 dealerships actually uses this method to drive more leads for their Sales Reps. Are… Read On »
What a cool discovery! This is an important key to taking your RV dealership – UP – to the next level in sales performance. Here’s what happened: We dug into our real-time Web Analytics and began to see in “real time” – how many people… Read On »
In our never ending quest to help dealers sell more RVs, we feel it’s necessary to make you aware of some important findings from a large-scale research Study that was released in late Spring 2013. The Study, called 2013 Automotive Buyer Influence Study – Sources… Read On »
You’ve got lots of RV classified ads “out there” floating around in cyberspace. Frequently … innocent, unsuspecting RV consumers find your ads. They click on them. They carefully examine and look your ads over with a fine-toothed comb, hoping they might have found the perfect… Read On »
With society’s wholesale adoption of smart phones, the iPad and other tablets, it’s extremely important that your inventory of RVs presents well from a mobile device. Fortunately, if you’re an RVT customer, it already does. But there’s more … read on. Yes, RV consumer… Read On »
Shocking. And, down right alarming. Yet still somehow … nicely transparent, very open, and completely professional at the same time. This Company’s follow up email actually gave me a JOLT. Like a wake up call, like the way it’s supposed to be, their email… Read On »
RV dealers always ask us: “Is it really worth the effort to create a video for each of my RVs?” So we did the math … Random Sample: We analyzed a large random sample of RV ads — 1/2 WITH video — 1/2 with NO… Read On »
It may sound somewhat intense, but Dennis Galbraith of DrivingSales.com, in his book, “Online Vehicle Merchandising” makes it crystal clear. Did you know you can actually “read” an RV dealer? Read an RV dealer? How? By “reading” their inventory. And, it stands to reason … if… Read On »
