Digital Advertising Resource for
RV Dealers and RV Industry

How to Get Your Dealer Website Indexed in Google Search …

Posted by Drew Clifton on Apr 30, 2014

Whether you’re implementing a new website or fine tuning your existing site, you don’t want to miss these three keys. Note: This very basic primer is related to a greater discipline known as “Search Engine Optimization” (or “SEO” for short), which aims to “optimize” the… Read On »

Pssst … the 1990s Called, They Want Their Duplicate Content Back!

Posted by Drew Clifton on Apr 22, 2014

This article is about avoiding the use of what is known as “duplicate content” in your online ads. More than just avoiding duplicate content, it’s also about creating unique and engaging content in it’s place.   To be clear, I mean copying (and pasting) product… Read On »

How To Add Effective Calls-To-Action Into Your RV Listings …

Posted by Chris Mapson on Apr 16, 2014

Look … there’s an RV buyer – with $48,000 in his checking account!  He’s browsing RVT.com.  His family is researching their next RV purchase. Wait!  Check this out … they’ve seen your unit on a Search Results Page.  Yes!  You’re in the running … and… Read On »

Maintain Decent Margins By Building “Value Statements” Into RV Classifieds …

Posted by Chris Mapson on Apr 02, 2014

Not all purchases made are based solely on price alone.   In fact, the highest margins happen where sellers can find – and then elicit inquiry from – those many buyers who are looking to buy an RV and who simply want to know they’re… Read On »

10 Ways To Really Mess Up Your Online Advertising …

Posted by Chris Mapson on Mar 19, 2014

If you value leads / inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here’s what NOT to do: 1.  Pretend your RV classifieds really don’t matter all that much anyway. Here’s a bold assertion by Howard Polirer,… Read On »

The RV Advertiser’s Guide to HTML Tags …

Posted by Drew Clifton on Mar 12, 2014

For some this information may be “old hat.” For others, a refresher. For others still this will be something new. Whatever your background and comfort level with computers, here it is, the RV advertiser’s guide to HTML tags! The General Idea Tags are what you… Read On »

5 Crucial Things An RV Internet Sales Manager Must Do To Prep For Spring …

Posted by Chris Mapson on Feb 12, 2014

RV Internet Sales Managers never cease to inspire us!  You have great insights into how to sell more RVs. And today, RVAdvertiser is pleased to feature some timely ideas and a special video courtesy of James Klaus, E-Commerce Director at Bozeman RV Sales. Check out… Read On »

How Winning RV Dealers Create Banner Ads That Work …

Posted by Chris Mapson on Jan 28, 2014

Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race!  They’ve managed… Read On »

“Re-Targeting” in the RV Biz – Fad or Sales Game Changer? …

Posted by Chris Mapson on Dec 11, 2013

You’ve probably heard all the buzz & hoopla.  Re-targeting.  Re-marketing.  So, what is it?  And, better yet, savvy RV dealers are asking, “What’s in it for me?”   Here’s A Snapshot of Re-Targeting (a.k.a. Re-Marketing) and How It Works:  RV consumers visit RVT.com and shop… Read On »

How to Capitalize on RVT’s New Look Search Results Page (SRP) …

Posted by Chris Mapson on Nov 13, 2013

We’ve recently updated the “look and feel” plus the functionality of all Search Results tiles with a cleaner layout, and better calls to action.  This will enhance the consumer’s RV shopping experience because they can quickly see details about every RV right inside the Search… Read On »

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