Digital Advertising Resource for
RV Dealers and RV Industry

Facebook Business Page Catch-Up: Did You Miss the Memo on the Cover Photo?

Posted by Shawn Friesen on Apr 05, 2012

Last week Facebook completed its switch to a radical new design by shifting Facebook business pages into its new timeline layout. The new format hasn’t done the platform’s business users any favors. Your Facebook business page now looks as enticing as a college textbook. The… Read On »

Defining Performance Goals for Your Advertising Plan

Posted by Shawn Friesen on Mar 30, 2012

Advertising is an investment in the growth of your business. But unless you set clearly defined, measurable performance goals for new advertising plans, you’ll never know what kind of return you’re getting on your advertising investment. As business advertising refocuses on internet, social media and… Read On »

New Social Media Sites to Watch in 2012

Posted by Shawn Friesen on Mar 30, 2012

Nearly a quarter of the time Americans spend on the internet is spent on social networks. According to a 2011 Nielsen report on social media, Americans spend more time on social networks than on email, instant messaging, portals, current events and news sites combined. Social… Read On »

Social Media — It’s Hot but Confusing. Where Should You Spend Your Time?

Posted by Shawn Friesen on Mar 30, 2012

It’s just beginning to flex its muscles, but social media is quickly replacing traditional media as the heavy-lifter in RV dealer marketing programs. For business owners, the question is not whether to jump in the ring but which social media marketing platform to bet on.… Read On »

The New Face of Advertising – It’s All Online!

Posted by Shawn Friesen on Mar 30, 2012

For more than a century, when people wanted to find a local business they thumbed through the Yellow Pages. Not so long ago the go-to source for everything from auto parts to RV dealers, the Yellow Pages have fallen on hard times as both advertisers… Read On »

Cash In on Facebook Marketing with New RV Dealer Services

Posted by industryblogger on Feb 01, 2012

If Facebook were a country, it would be the third largest nation in the world. More than 50% of Americans have a Facebook account, and the majority of them are between the ages of 36 and 63, the prime target demographic for RV sales. If… Read On »

Why RV Dealers Should Be on Facebook

Posted by industryblogger on Apr 20, 2011

Globally, there are 500 million active users on Facebook, a number that is expected to double by the end of next year. A bit more than one-fifth of all Facebook users – 150 million – reside in the U.S. where nearly 50% of all Americans… Read On »

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