The OLD image of a “Publisher:” A tweed-blazered, pipe-smoking academic editing volumes of free verse. The NEW image of an “Online Publisher:” A knowledgable, authentic and skilled RV Dealer with an attractive Website, a killer blog, YouTube channel and a strong Social Media presence who… Read On »
Online banners should probably become a “staple in the diet” of any RV Dealer’s Internet Marketing program. Online banners are those small, (sometimes) eye-catching, little ads you see in strategic places on various Websites. Savvy RV Dealers use online banner ads to encourage or compel… Read On »
If you visit your eye doctor, you’re familiar with A/B testing – where you look through a lens at images of different focuses while the doctor asks, “What looks clearer? A … or B?” Inbound marketing A/B testing for online ads is based on the… Read On »
Spending on online advertising is expected to outstrip print advertising this year. Last year U.S. businesses spent $39.5 billion on internet advertising, according to eMarketer, a figure that is expected to double over the next 5 years. Market-savvy RV dealers are moving their advertising online… Read On »
Advertising is an investment in the growth of your business. But unless you set clearly defined, measurable performance goals for new advertising plans, you’ll never know what kind of return you’re getting on your advertising investment. As business advertising refocuses on internet, social media and… Read On »
For more than a century, when people wanted to find a local business they thumbed through the Yellow Pages. Not so long ago the go-to source for everything from auto parts to RV dealers, the Yellow Pages have fallen on hard times as both advertisers… Read On »
A revolution is occurring in the way U.S. consumers shop for everything from vehicles and homes to sheets and laundry detergent. Shoppers are moving their business online to take advantage of more competitive pricing, greater selection and shopping convenience. According to ComScore, online consumer spending… Read On »
An online banner ad that does an excellent job of catching RV shoppers’ attention and appealing to their needs is useless to RV dealers unless the shopper clicks on it. Rarely is the sole purpose of an RV dealership’s online advertising campaign to build brand… Read On »
As shoppers have been taking their business online, savvy RV dealers are shifting marketing dollars from print advertising to online banner and display ads. Across the commercial business sector, eMarketer predicts that spending on online advertising will surpass print advertising spending for the first time… Read On »
Adding online banner ads to your RV dealership marketing campaign is a cost-effective way to build your brand, drive traffic to your website, and boost traffic to your RV dealer listings on RVT.com. To accomplish these goals, you have to: 1. Attract the attention of… Read On »
