Digital Advertising Resource for
RV Dealers and RV Industry

How Every RV Dealer Has Now Become an “Online Publisher”

Posted by Shawn Friesen on Aug 02, 2012

The OLD image of a “Publisher:”  A tweed-blazered, pipe-smoking academic editing volumes of free verse. The NEW image of an “Online Publisher:”  A knowledgable, authentic and skilled RV Dealer with an attractive Website, a killer blog, YouTube channel and a strong Social Media presence who… Read On »

Creating Better Online Banner Ads: An RV Dealer’s Ticket to a Stronger Web Presence

Posted by industryblogger on Jul 19, 2012

Online banners should probably become a “staple in the diet” of any RV Dealer’s Internet Marketing program. Online banners are those small, (sometimes) eye-catching, little ads you see in strategic places on various Websites.  Savvy RV Dealers use online banner ads to encourage or compel… Read On »

A/B Testing Your Online Ads For More Clicks

Posted by industryblogger on Jul 05, 2012

If you visit your eye doctor, you’re familiar with A/B testing – where you look through a lens at images of different focuses while the doctor asks, “What looks clearer? A … or B?” Inbound marketing A/B testing for online ads is based on the… Read On »

How to Create Brand-Building, Traffic-Driving Online Display/Banner Ads

Posted by industryblogger on Apr 01, 2012

Spending on online advertising is expected to outstrip print advertising this year. Last year U.S. businesses spent $39.5 billion on internet advertising, according to eMarketer, a figure that is expected to double over the next 5 years. Market-savvy RV dealers are moving their advertising online… Read On »

Defining Performance Goals for Your Advertising Plan

Posted by Shawn Friesen on Mar 30, 2012

Advertising is an investment in the growth of your business. But unless you set clearly defined, measurable performance goals for new advertising plans, you’ll never know what kind of return you’re getting on your advertising investment. As business advertising refocuses on internet, social media and… Read On »

The New Face of Advertising – It’s All Online!

Posted by Shawn Friesen on Mar 30, 2012

For more than a century, when people wanted to find a local business they thumbed through the Yellow Pages. Not so long ago the go-to source for everything from auto parts to RV dealers, the Yellow Pages have fallen on hard times as both advertisers… Read On »

Why RV Dealers Need to Move their Advertising Online

Posted by industryblogger on Mar 01, 2012

A revolution is occurring in the way U.S. consumers shop for everything from vehicles and homes to sheets and laundry detergent. Shoppers are moving their business online to take advantage of more competitive pricing, greater selection and shopping convenience. According to ComScore, online consumer spending… Read On »

Tips for Making Online Banner Ads ‘Clickable’

Posted by industryblogger on Feb 24, 2012

An online banner ad that does an excellent job of catching RV shoppers’ attention and appealing to their needs is useless to RV dealers unless the shopper clicks on it. Rarely is the sole purpose of an RV dealership’s online advertising campaign to build brand… Read On »

Use Size, Shape to Increase Effectiveness of Banner Ads

Posted by industryblogger on Feb 22, 2012

As shoppers have been taking their business online, savvy RV dealers are shifting marketing dollars from print advertising to online banner and display ads. Across the commercial business sector, eMarketer predicts that spending on online advertising will surpass print advertising spending for the first time… Read On »

Best Practices for Creating RV Dealership Banner Ads

Posted by industryblogger on Feb 15, 2012

Adding online banner ads to your RV dealership marketing campaign is a cost-effective way to build your brand, drive traffic to your website, and boost traffic to your RV dealer listings on To accomplish these goals, you have to: 1. Attract the attention of… Read On »

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