Digital Advertising Resource for
RV Dealers and RV Industry
Posted by Shawn Friesen on Apr 25, 2016
Drive? Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »
Posted by Shawn Friesen on Jun 03, 2015
Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing. Bravo! Dealers: Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE: “Location” is your key – read on.) John Q. Public… Read On »
Posted by Shawn Friesen on Apr 13, 2015
It’s mighty hard to deny. You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »
Posted by Shawn Friesen on Oct 20, 2014
Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »
Posted by Shawn Friesen on Sep 11, 2014
Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.” And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »
Posted by Shawn Friesen on Aug 13, 2014
Your buyer: Developed an inkling that grew into a hunch. And now, they’re totally gripped in full blown desire … they “need” a new RV. So, like you (when you’re in that same “Want one!” “NOW!” state of mind), they do what all good… Read On »
Posted by Shawn Friesen on Jul 23, 2014
Some dealers love to try and dominate their own geographic regions. This is a great “legacy” strategy, for sure. But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »
Posted by Shawn Friesen on Jul 09, 2014
Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up. You see, Eddie is a traveling RV salesman. And, here’s the inside track on exactly how his “system” works … … Read On »
Posted by Shawn Friesen on Jun 23, 2014
Usually when John Q. Public wants to buy an RV, he starts Googling. Chances are inevitably he’ll land on RVT.com. And, as soon as he (or she) hits our site, the rich information starts flowing. Some info we receive about buyers comes in automatically. Some… Read On »
Posted by Shawn Friesen on Jan 28, 2014
Significant increases in RV shopper lead volumes (and additional RV sales) are now being “enjoyed” by a certain, select few dealers (and manufacturers.) These lucky ones have a few secrets in common. They’ve experimented – and figured out how to win the race! They’ve managed… Read On »
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