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RV Dealers and RV Industry

4 Key Pieces of Info You Need to Know About Today’s RV Consumer …

Posted by Chris Mapson on Jun 23, 2014

Usually when John Q. Public wants to buy an RV, he starts Googling.  Chances are inevitably he’ll land on RVT.com.  And, as soon as he (or she) hits our site, the rich information starts flowing.  Some info we receive about buyers comes in automatically.  Some we ask for.  whatyouneedtoknow

Here’s a glimpse at the inside information we know about RV shoppers:

1.  Where They Live – Geographically.

We use the buyer’s IP address to find out their longitude & latitude (which tells us their Zip Code.)  Knowing where the buyer is can be helpful in a number of ways:

  • We make the buyer’s RV shopping experience better by showing him RVs that match what he’s looking for – but – sorted by the units that are geographically closest to him at the top of the list.

This is a great advantage for dealers in their local markets, as well.

Practical Application:

Equally as important … if there’s a buyer on RVT, and you know that buyer’s in your target region, why not  show him a compelling display ad about your dealership?

  • He’s in your area.
  • He’s shopping for RVs.
  • Could be exciting if you hit ’em with Regional Dealer Display Ads.  Just a thought.

 

2.  We Know What They’re Shopping For – Specific Brands & Classes of RVs

Buyers generally know what they want.  Dealers’ Sales Reps are the first to tell us that!

And, because buyers get specific in their RV searches, it helps dealers in a couple of ways.  First, you can target them with tremendous precision.

A “Real Life” Dealer Example:

In a Maximizer Session, one dealer mentioned that he was trying to become renown as “THE place for Class A’s” in his State.  But, his dealership was a bit of a drive outside the nearest larger town.

So, to accomplish his goal, he chose to target his State AND all Class A searchers only.  Smart.  

It was now near impossible for an RV shopper from his State to land on RVT.com and search for a Class A without seeing this dealer’s display ads about being “THE place for Class A’s.”

The 2nd way dealers benefit is in cost savings.  

Scenario:

If you DO NOT sell Class A’s, you don’t have to pay for Display Ads to people who are shopping for Class A’s.  Again, smart.  Thrifty.  Matching the buyer’s online actions with targeted messages.

 

3.  Which RVs They’re “Watching”?

 Buyers can now “Watch” RVs on RVT.  And they like it!  In total, consumers are watching thousands of RVs … right now.

To see your dealership’s watch stats, just log into your RVT account.  Your watches are reported on your Dashboard.

Possible Idea You Might Want to Try:

If you see buyers watching your units, know this:

Whenever you lower the price on a vehicle, RVT will send any ‘watching’ buyer a quick email alert telling them the price has gone down.  Good to know!

4.  Special Requests for Specific RVs.

We get a lot of requests everyday from RV consumers to see if we can help them find a specific unit they’re interested in.

So, we built a list.  A huge list of buyers all looking for a specific unit.  

60,000 buyers strong – and growing FAST.  We know …

  • What year range
  • What make
  • What model
  • Where the unit is located

Now, every day, we run your units against our list of units that these 60,000 buyers are looking for.  Thousands and thousands of emails are going out to buyers every week.

Perfect for buyers!  Perfect for sellers!

So, we know where buyers are geographically and what Brands and Classes they’re trying to buy.  Think targeting.  Think banner ads.

And yes, you’ve got buyers watching you!   Plus, we’re running your inventory daily against our list of buyers asking for specific RVs.

Author: Chris Mapson

PG Chris Mapson | RVT.com | RV Sales Maximization Specialist. Chris is RVT's Lead Generation, Lead Management and CRM professional. He works closely with RV dealers and manufacturers across N. America. Chris helps "optimize" RV ad listings and implements out-of-the-box Lead Generation initiatives that increase dealers' RV sales. Blog: RVAdvertiser.com. Private consultations: Visit RVT.com/Sessions.

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