Digital Advertising Resource for
RV Dealers and RV Industry

RV Buyer Leads – How To Get Leads & How To Sell ‘Em …

Posted by Chris Mapson on Aug 23, 2012

Why, OH why, does there always have to be 2 completely different “schools of thought” on such killer important stuff?

Take, for example, how to generate RV buyer leads when you’re marketing a huge parking lot full of RVs.  Row upon row of beautiful RVs – just sitting there – and YOU’re the person paying interest on all that inventory!

There’s (always!) a couple of different ways you can go … if you really, really WANT to get ’em sold!

Sure, you can go your own route – you can shell-out, buck-up and generally “pay-thru-the-nose” for expensive display ads, or you can pick up a special “booking incentive” on an odd bundle of radio ads … or, hey … I wonder if any of those highway billboards have opened up for lease yet?

But, the cost!  Did anybody mention the cost?!  And, that’s only reaching your local population!

Interestingly, some Dealers have yet to fully appreciate how today’s consumers research and actually PURCHASE RVs.  Feel free to check out this short, informative video.  It reveals some of our findings about RV “researching and buying patterns.”  Includes both motor homes and towables.

At RVT.com, we’re constantly learning about how consumers search for and purchase RVs.  (Don’t forget we see roughly 500,000 consumers/mo. come and search for RVs and a lot of them inquire about buying i.e. they become active leads.)  To understand more about RV buying habits, feel free to view the quick video on the right.

NOTE:  At the end of the video, if you are not currently enjoying a steady flow of qualified leads, an interesting offer is presented.  See what you think. For more info complete the form below.

So, back to generating leads for your parking lot full of RVs …

Your next customer very well could be that retiree who lives just down the street.  Or, why not an affluent Baby Boomer from a couple of states over whose eyes just “lit up” over 1 of your units or that special pricing deal you’re running?

The only difference between these 2 customers is … the way you reached out and attracted them.  (Online vs. traditional, local-only marketing methods.)

But, Here’s Where the [RV] Rubber Meets the [Open] Road …

As you know, leads are only one thing.

Equally as important … is … how you handle your leads.

Getting Leads and the Intricacies of Handling Your Leads … With Excellence!

Because RVT.com distributes so many thousands of leads to RV Dealers month-in and month-out, we’ve decided to take an extremely close look at RV buyer leads.

If you’re a subscriber to this blog, RVAdvertiser.com, or our Dealer Insight eNewsletter, you’ll be right there with us, looking over our shoulder, as we explore the ins & outs of …

RV Buyer Leads & How Best To Sell Them

Here’s what you can look forward to seeing over the months to come.  Topics like:

  • Lead Qualification
  • Lead Follow-Up:  Tactics That Work
  • Bringing “Value” to Every Lead You Handle
  • How To Create an RV Lot Visitor From a Web Lead
  • Managing Your Leads Thru the Entire RV Buying Cycle
  • Lead Handling Best Practices
  • And, more …

We’re looking forward to enjoying the journey with you and other RV sales professionals in the RVT.com community!

 

Author: Chris Mapson

PG Chris Mapson | RVT.com | RV Sales Maximization Specialist. Chris is RVT's Lead Generation, Lead Management and CRM professional. He works closely with RV dealers and manufacturers across N. America. Chris helps "optimize" RV ad listings and implements out-of-the-box Lead Generation initiatives that increase dealers' RV sales. Blog: RVAdvertiser.com. Private consultations: Visit RVT.com/Sessions.

Was this post helpful?

Comments

  1. Cool New Function Helps You “Blow Out” an RV Every Now & Then … | Digital and Social Advertising for RV Dealers and Industry - RVAdvertiser.com

    […] constantly thinking about your RV inventory.  In fact, you might even have a couple of units that have been sitting around a little too long. […]

Leave a Reply

required
required (will not be published)