Social media, particularly Facebook and Twitter, are the key to growing your RV dealership in today’s digital environment. In a typical month, 140 million unique visitors log onto Facebook, each spending an average 6.4 hours per month on the popular social media site. According to a September 2011 Nielson report, in May 2011 Americans spent 53.5 billion minutes on Facebook, the equivalent of 101,720 years!
Facebook and Twitter combined have nearly 1 billion active users worldwide, more than a fifth of whom live in the U.S. Social media aren’t just for the younger set either. Forty-eight percent of online Baby Boomers — the largest RV buyer demographic — maintain a profile on at least one social network. Social media can help RV dealers tap into the current buying pool and start building a relationship with the next generation of RV buyers.
As every RV dealer knows, to sell RVs you have to (1) put your brand where RV shoppers will see it, and (2) find a way to connect with shoppers that will draw them to your RV dealership. In today’s digital universe, Facebook and Twitter are the fastest, easiest way to accomplish both marketing goals. RVT.com’s newly launched Social Engagement Marketing program for RV dealers is geared to get you up and running on the most popular social networks with minimal effort and expense. Contact RVT.com today to find out what our new Social Engagement Marketing program can do for your RV dealership.