Digital Advertising Resource for
RV Dealers and RV Industry

Can an RV Dealer Actually “Drive” RV Consumer Buying Behavior? …

Posted by Chris Mapson on Apr 25, 2016

Drive?  Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »






Take Your Digital RV Marketing to a Whole New Level – 360 Degree Video and Virtual Reality

Posted by Shawn Friesen on Mar 08, 2016

If a picture is worth a thousand words, what is a fully immersive 360 degree 4K video worth?  Recent research says more than you might think!  Consider these findings about video alone (source: Animoto 2014): 73% of consumers say they are more likely to purchase… Read On »






How Changes in the RV Business Can Lead to Huge Opportunities …

Posted by Chris Mapson on Aug 05, 2015

When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST!  Ready!  Aim!  Oops, the target moved … again!  (Examples?  Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »






Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Chris Mapson on Apr 13, 2015

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »






Top 7 Digital Marketing Tips for RV Dealers …

Posted by Steve Devries on Mar 10, 2015

19 years ago, Digital Marketing didn’t exist. The Internet was still new. How new? In 1996 . . . Google.com didn’t exist. There were only 100,000 websites compared to more than 1 billion today. The web browser of choice was Netscape Navigator. Dial-up Internet was… Read On »






How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »






Top 10 Most Popular RV Brands …

Posted by Chris Mapson on Dec 16, 2014

Top 10 Most Popular RV Brands* Over the past 30 days more than 300,000 RV consumers on RVT.com have shopped, visited and viewed the following RV brands most often – in this order: Tiffin Phaeton – Top models include: 40SQH, 36QSH and 40QTH. Tiffin Allegro Bus – Top… Read On »






Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »






What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »






How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »






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