Digital Advertising Resource for
RV Dealers and RV Industry

OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Chris Mapson on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »






What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »






Did You Hear The One About The Traveling RV Salesman? …

Posted by Chris Mapson on Jul 09, 2014

Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »






10 Ways To Really Mess Up Your Online Advertising …

Posted by Chris Mapson on Mar 19, 2014

If you value leads / inquiries and qualified RV shoppers visiting your dealership as a direct result of your online advertising, here’s what NOT to do: 1.  Pretend your RV classifieds really don’t matter all that much anyway. Here’s a bold assertion by Howard Polirer,… Read On »






Major Take-Aways From the 15th Digital Dealer Conference & Exposition …

Posted by Chris Mapson on Oct 23, 2013

For those of us deeply involved in advertising vehicles for sale online, the recent Digital Dealer Conference in Las Vegas, was a mountain top experience!  A great opportunity to learn from the sharpest online vehicle-selling minds in the world! So now – and over the… Read On »






RV Shoppers “Tell All” About How Dealers Follow Up Online Inquiries …

Posted by Chris Mapson on Sep 04, 2013

Recently we started to survey RV shoppers 48 hours after they submit a lead through RVT.com … And, I have to tell you, it’s been an eye-opening experience! It reveals a lot about the general state of Lead Management in the RV sector. Here’s what… Read On »






New Lead Source From RVT a Strong “Opportunity” for Dealers …

Posted by Chris Mapson on Jun 26, 2013

Some dealers tell us it’s getting more and more difficult to find good, clean, used RVs they can add to their inventory and earn a decent margin on. So, we created a new program.  It works like this:  Whenever a private individual lists an RV… Read On »






RV Dealers – Don’t Under-Estimate the Importance of …

Posted by Chris Mapson on May 22, 2013

Does this ever happen to you?  You clearly delegate a specific procedure.  You explain exactly how you want it done.  You stress the importance.  And, you stress the importance again.  Then, like any good owner, you count on it getting done right – the 1st… Read On »






Beat Your Competition to the Punch – Creating Effective Autoresponders …

Posted by Chris Mapson on May 08, 2013

In RV sales, you need to beat your competitor(s) to the punch.  You have to get back to your leads … and FAST!   But, what if you’re not in the office?  What if your store is closed and a bona-fide lead sends you an… Read On »






Killer Lead Management Applied to an RV Dealership …

Posted by Chris Mapson on Feb 26, 2013

Follow up emails hook the biz!

Shocking.  And, down right alarming.  Yet still somehow … nicely transparent, very open, and completely professional at the same time.  This Company’s follow up email actually gave me a JOLT.   Like a wake up call, like the way it’s supposed to be, their email… Read On »






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