Digital Advertising Resource for
RV Dealers and RV Industry

Can an RV Dealer Actually “Drive” RV Consumer Buying Behavior? …

Posted by Chris Mapson on Apr 25, 2016

Drive?  Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »






“Experiential Marketing” in the RV Industry … How To Put It On Steroids!

Posted by Chris Mapson on Jun 03, 2015

Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing.  Bravo! Dealers:  Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE:  “Location” is your key – read on.) John Q. Public… Read On »






Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »






What the Wolf of Wall St. Would Tell You About Selling More RVs …

Posted by Chris Mapson on Oct 01, 2014

Yes, it happened in Vegas … but, I’m not about to keep it secret! Last week’s Digital Dealer 17 – the Conference – was a powerhouse of vehicle selling know-how! It was a treasure trove of super savvy, in-depth learning from some of the sharpest… Read On »






How RV OEMs Can “Implant” Branded Selling Messages Into RV Consumer Minds – While They’re “In-The-Act” of Buying …

Posted by Chris Mapson on Sep 11, 2014

Serious RV consumer buyers – once smitten by the lure of the lifestyle – inevitably dive headlong into the “RV purchase process.”   And, most of “the steps” RV consumers follow on the path toward buying your brand vs. your competitor’s brand … have migrated… Read On »






What’s Really At Stake When A Buyer “Scopes Out” Your RV Listings? …

Posted by Chris Mapson on Aug 13, 2014

Your buyer:  Developed an inkling that grew into a hunch.  And now, they’re totally gripped in full blown desire … they “need” a new RV.   So, like you (when you’re in that same “Want one!”  “NOW!” state of mind), they do what all good… Read On »






Dealers: Want To Expand Your Market Reach? Here’s How …

Posted by Chris Mapson on Jul 23, 2014

Some dealers love to try and dominate their own geographic regions.  This is a great “legacy” strategy, for sure.  But other dealers watch various sales coming to them from a-far and they make some very interesting, coldly calculated moves to help them capture more of… Read On »






Did You Hear The One About The Traveling RV Salesman? …

Posted by Chris Mapson on Jul 09, 2014

Folks say it’s “super-human,” the way Eddie sells RVs at his dealership … there isn’t a person alive who can possibly keep up.   You see, Eddie is a traveling RV salesman.  And, here’s the inside track on exactly how his “system” works …  … Read On »