Digital Advertising Resource for
RV Dealers and RV Industry

Can an RV Dealer Actually “Drive” RV Consumer Buying Behavior? …

Posted by Chris Mapson on Apr 25, 2016

Drive?  Buying behavior? That sounds a little like Heaven on Earth, but recent research and studies (by mediative.com, Google and others) tell us that purchase behavior is becoming more and more something we certainly can influence — in a big way. Here’s How to Use… Read On »






Take Your Digital RV Marketing to a Whole New Level – 360 Degree Video and Virtual Reality

Posted by Shawn Friesen on Mar 08, 2016

If a picture is worth a thousand words, what is a fully immersive 360 degree 4K video worth?  Recent research says more than you might think!  Consider these findings about video alone (source: Animoto 2014): 73% of consumers say they are more likely to purchase… Read On »






How Changes in the RV Business Can Lead to Huge Opportunities …

Posted by Chris Mapson on Aug 05, 2015

When you’re selling RVs, it can often seem like your digital marketing landscape — changes FAST!  Ready!  Aim!  Oops, the target moved … again!  (Examples?  Online shopping trends, email lead volume fluctuations, Adwords, Google algorithm changes, Social Media platform usage evolution and the list goes on.) But in RV sales, as in… Read On »






“Experiential Marketing” in the RV Industry … How To Put It On Steroids!

Posted by Chris Mapson on Jun 03, 2015

Kudos to the RV Industry for its extensive “Experiential Marketing” campaign which is now in full swing.  Bravo! Dealers:  Watch for an exciting “experiential” event … coming soon … to a location near you! (NOTE:  “Location” is your key – read on.) John Q. Public… Read On »






Jockey-for-Position So You “Own” the RV Buyer’s Purchase Process …

Posted by Chris Mapson on Apr 13, 2015

It’s mighty hard to deny.  You and I both know that location is absolutely huge in retail. Now, lock that age-old truth (“location, location, location”) in your mind – but – take the logic 1-step further and ask yourself these … 3 crucial questions: What… Read On »






The Heavy Cost of NOT Telling RV Buyers Why They Need To Call You …

Posted by Chris Mapson on Jan 22, 2015

If I was an RV buyer, ready to purchase … why would I be “smart” to call your particular dealership? Why should I email you?  What’s in it for me (WII FM) to call you?  What might I expect if I stop by for a visit?    Tell me… Read On »

How to Optimize Your RV Website for Mobile Devices and Why It’s a Fantastic Idea

Posted by Steve Devries on Jan 14, 2015

How do I optimize my RV dealership website for mobile devices? If you missed our previous article, 10(ish) Mobile Usage Statistics and What they Mean to Your Business, you can find it here. The world has shifted to an online presence that is impossible to… Read On »






10(ish) Mobile Usage Statistics and How They Affect RV Dealers

Posted by Steve Devries on Nov 19, 2014

Is your RV dealership website optimized for mobile devices? Since 2010, smart phones and tablets have nearly doubled the time we spend online. Chances are, a number of you are reading this article on your phone or tablet. Recent studies* also show that at least… Read On »






OEM App Helps RV Dealers Communicate Brand “Selling Messages” to Buyers …

Posted by Chris Mapson on Oct 29, 2014

The moment I spotted this, I thought:  “Game Changer.  Big time.” Then two conflicting emotions hit me – hard – “It’s been a long time comin’!” and, “Why didn’t I think of that?!!” Keystone RV’s Laredo Product Group Enjoys Success With the New Laredo App I had a… Read On »






Part II – More Key Insights from Digital Dealer 17 …

Posted by Chris Mapson on Oct 20, 2014

Some of the sharpest online vehicle merchandising minds in the game truly stepped up to the plate at Digital Dealer 17. Check out these (sometimes shocking) facts, stats, insights, tips & tricks. I. Don Mullen, Regional Director of PureCars.com. The number of sources of information… Read On »






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